Role Overview

As a Digital Marketing Executive, you will be responsible for planning, executing, monitoring, and optimizing digital marketing activities for Aaura Adworks and its clients.

The role requires someone who understands both organic and paid digital marketing and can coordinate with designers, video editors, content teams, and management to execute campaigns effectively.

Key Responsibilities

1. Social Media Management

- Manage client accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Plan monthly and weekly social media activities.
- Schedule and publish reels, posts, stories, and other content.
- Maintain consistency in brand communication.
- Monitor comments, messages, engagement, and audience activity.
- Identify trends and content opportunities relevant to client industries.

2. Content Planning & Coordination

- Develop monthly content calendars for clients.
- Generate content ideas for reels, carousels, posters, stories, and campaigns.
- Write basic captions, ad copy, headlines, and social media content.
- Prepare clear briefs for graphic designers and video editors.
- Coordinate with the creative team to ensure timely delivery.
- Ensure content follows client brand guidelines.

3. Meta Ads

- Set up and manage campaigns through Meta Ads Manager.
- Work on campaign objectives including:
- Brand Awareness
- Reach
- Engagement
- Traffic
- Lead Generation
- WhatsApp Campaigns
- Conversion Campaigns

- Define audiences based on location, demographics, interests, and customer profiles.
- Monitor CPM, CPC, CTR, CPL, conversions, and other significant metrics.




- Optimize campaigns based on performance.
- Conduct creative and audience testing.
- Assist in managing and controlling advertising budgets.

4. Google Ads

- Assist in setting up and managing Google Ads campaigns.
- Conduct basic keyword research.
- Manage Search and other relevant campaigns.
- Monitor clicks, CPC, CTR, conversions, and campaign spending.
- Optimize keywords, ads, targeting, and budgets based on performance.

5. Lead Generation

- Plan and execute lead-generation campaigns.
- Monitor incoming leads from Meta, Google, websites, landing pages, and other channels.
- Coordinate lead flow with CRM and sales teams.
- Track lead quality and campaign performance.
- Identify opportunities to improve Cost Per Lead and conversion rates.

6. Google Business Profile & Local Marketing

- Manage and optimize Google Business Profiles for clients.
- Update business information, services, photos, posts, and other relevant information.
- Support review management activities.
- Work on improving local search visibility.
- Monitor profile performance and customer actions.

7. SEO & Website Support

- Perform basic on-page SEO activities.
- Conduct keyword research.
- Optimize titles, descriptions, headings, and website content.




- Coordinate website updates with the development team.
- Monitor website traffic and basic SEO performance.
- Identify opportunities to improve website visibility and conversions.

8. Analytics & Reporting

Monitor key marketing metrics including:

- Reach & Impressions
- Engagement Rate
- Follower Growth
- Website Traffic
- CTR
- CPC
- CPM
- Cost Per Lead
- Number of Leads
- Conversion Rate
- Campaign Spend
- ROAS, where applicable

Prepare weekly and monthly performance reports and highlight:

What happened Why it happened What should be improved next.

9. Client Account Management

- Handle multiple client accounts simultaneously.
- Understand each client's business objectives and marketing requirements.
- Track deliverables and campaign deadlines.
- Coordinate internally with designers, editors, developers, and management.
- Participate in internal/client marketing discussions when required.
- Maintain organized records of campaigns, creatives, reports, and client activities.

Required Skills

Candidates should have working knowledge of:

- Digital Marketing
- Social Media Marketing
- Instagram & Facebook Marketing
- Meta Business Suite
- Meta Ads Manager
- Google Ads
- Google Business Profile
- Lead Generation
- Content Marketing
- Basic SEO
- Keyword Research
- Google Analytics
- Canva
- Microsoft Excel / Google Sheets
- AI tools such as ChatGPT
- Marketing analytics and reporting

Knowledge of CRM systems, WordPress, Zoho, WhatsApp Marketing, automation tools, and landing pages will be an added advantage.

📌 Digital Marketing Executive (Bengaluru)
🏢 Aaura Vivyd Ventures
📍 Bengaluru