Position Title

Manager - Marketing

Position Summary

We are looking for an experienced Marketing professional with a strong foundation in B2B marketing, analytics and MarTech to help drive core marketing functionality. The role will focus on planning and executing integrated marketing initiatives, strengthening marketing analytics and enabling business teams through insights and performance tracking.

Purpose of Role

The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools, with the ability to translate data into actionable recommendations. Prior exposure to the power, energy, infrastructure or capital goods sector is preferred.

Position Demands

- Masters degree in Marketing, Business, or a related field
- Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors
- Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage

Key Accountabilities / Responsibilities

- Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events and sales enablement
- Own marketing performance measurement, including campaign, funnel and pipeline analytics, to assess impact and ROI
- Manage and analyse marketing data using Salesforce for lead management, pipeline tracking, reporting and dashboards
- Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales teams
- Leverage marketing automation platforms (such as Marketo) for campaign execution, lead nurturing,



scoring and reporting
- Track and optimise campaign performance using tools such as Google Analytics, LinkedIn Campaign Manager, Google Ads and email marketing platforms
- Build and maintain performance dashboards using BI tools to support decision-making and leadership reporting
- Partner closely with Sales, Product and Business teams to align marketing initiatives with commercial priorities and pipeline objectives
- Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and data services into transparent and compelling marketing narratives
- Support market, customer and competitive analysis to sharpen targeting, positioning and channel strategy
- Manage agency partners and internal stakeholders to deliver high-quality marketing outputs on time and within budget

Competencies

- Behavioural - Achievement Orientation
- Behavioural - Altrocentric Leadership
- Behavioural - Analytical Decision Making
- Behavioural - Customer Service Orientation
- Behavioural - Impact and Influence
- Behavioural - Information Seeking
- Behavioural - Initiative
- Behavioural - Innovative Thinking
- Functional - Financial
- Functional - Operational
- Functional - People
- Functional - Strategic

Disclaimer: This job description has been sourced from a public domain and may have been modified by Naukri.com to improve clarity for our users. We encourage job seekers to verify all details directly with the employer via their official channels before applying.

📌 Manager - Marketing (Gurugram)
🏢 Sterlite Power
📍 Gurugram