Store Manager - Karnal, Pathankot & Kolkata

Key Responsibilities

1. Sales & Profitability

- Consistently achieve or exceed store sales, KPI, and profitability targets.
- Develop and execute short- and long-term business plans.
- Control store expenses while maximizing sales and customer service.
- Monitor sales performance and take corrective actions to achieve targets.

2. Customer Experience

- Ensure consistently high standards of customer experience in line with PUMA brand values and service standards.
- Lead by example in delivering exceptional customer service.
- Ensure the team understands and consistently applies service standards.

3. Team Management & Development

- Participate in recruitment and ensure adequate staffing levels.
- Build, train, develop, and manage a high-performing team.
- Conduct productivity conversations, coaching, recognition, and performance actions.
- Hold team members accountable for individual and store performance.
- Participate in team performance appraisals.
- Provide continuous mentoring and support to promote professional development.
- Foster a culture of trust, collaboration, accountability, and high performance.

4. Sales Floor Engagement

- Spend approximately 80% of working time on the sales floor.
- Actively engage with customers and drive sales.
- Coach and support employees on the sales floor.
- Lead by example in customer interaction, selling techniques, and service delivery.

5. Operational Efficiency & KPI Management

- Monitor, interpret, and diagnose store performance using controllable KPIs, including:
- CR Conversion Rate
- UPT Units Per Transaction
- ATV Average Transaction Value

- Identify performance gaps and implement action plans.
- Set clear individual and team objectives.
- Allocate resources effectively and delegate responsibilities appropriately.
- Manage staff scheduling to optimize productivity and customer service.
- Control PEX/store operating costs.
- Ensure training programs, including local and global programs, are completed on time.

6. Business Analysis





- Analyze customer profiles, buying patterns, and trends.
- Monitor competitive activity and market developments.
- Use business insights to improve sales and store performance.
- Communicate relevant insights, challenges, and recommendations to the Area/District Manager.

7. Loss Prevention

- Implement and monitor Loss Prevention education, training, and awareness programs.
- Ensure compliance with Loss Prevention policies and operational standards.
- Identify and address potential risks and shrinkage.
- Achieve or exceed inventory and shrink targets.

8. Inventory Management

- Oversee the processing of incoming and outgoing merchandise.
- Ensure accurate inventory handling and stock management.
- Manage and participate in physical inventory counts.
- Monitor inventory accuracy and take corrective action where required.

9. Retail Marketing & In-Store Communication

- Execute and manage retail marketing initiatives and store events within budget.
- Maintain effective communication with local PR and Marketing teams.
- Ensure all marketing campaigns and communications are implemented accurately and on time.
- Maintain brand standards throughout the store.

10. Store Operations

- Participate in new store openings and store closings as required.
- Travel for store openings, meetings, training, or other business requirements when necessary.
- Attend Store Manager meetings and off-site training.
- Process POS transactions accurately, including:
- Sales
- Exchanges
- Discounts
- Refunds

- Ensure POS access rights are current and compliant with Retail Policies & Procedures.
- Maintain Visual Guidelines and store presentation standards.




- Ensure store maintenance requirements are communicated and addressed promptly.

11. Compliance & Safety

- Comply with all company policies, procedures, operational standards, and core competencies.
- Maintain a safe, secure, and compliant working environment.
- Ensure the safety and well-being of employees and customers.
- Be available to work non-traditional hours, including weekends, evenings, holidays, and overtime when required.

Required Skills & Competencies

1. Leadership & Problem Solving
- Strong leadership, communication, coaching, and team management skills.
- Ability to motivate teams, resolve conflicts, and make effective decisions.
- Ability to develop employees through coaching and mentoring.

- Sales & Customer Experience

- Robust understanding of retail sales, customer experience, and service standards.
- Ability to analyze sales data and store KPIs to improve performance.
- Ability to identify performance gaps and achieve sales targets.

- Retail Financial Acumen

- Understanding of retail profitability, sales, productivity, and expense control.
- Ability to manage operating costs while achieving business targets.

- Operational Efficiency

- Ability to manage staff scheduling, inventory, resources, and store productivity.
- Strong prioritization, delegation, and execution skills.
- Ability to assess risks and make effective business decisions.

- Team Collaboration

- Ability to build a culture of trust, accountability, and collaboration.
- Strong communication and employee engagement skills.

- Agility & Adaptability

- Ability to adapt to changing policies, procedures, and business requirements.
- Ability to multitask, prioritize, and work effectively under pressure.

- Technical Proficiency

- Confident PC user with experience using BI/reporting tools and POS systems.
- Ability to interpret store performance reports and KPIs.

Experience: Minimum 3 years of experience in a Store Manager/Managerial role, preferably within retail.

📌 Store Manager (Kolkata)
🏢 Puma
📍 Kolkata