Role & responsibilities

The CEO Sales & After Sales Service will lead the overall retail business operations of a premium automotive dealership representing a luxury automobile brand. The role is responsible for driving profitable growth across new vehicle sales, pre-owned vehicle sales, finance & insurance (F&I;), service, parts, body shop, customer experience, and dealership operations while ensuring strict adherence to OEM standards, brand guidelines, and regulatory requirements.

The incumbent will be accountable for business strategy, revenue growth, customer satisfaction, operational excellence, people leadership, and long-term dealership profitability.

Key Responsibilities

Strategic Leadership

- Develop and execute the dealerships annual business plan aligned with OEM targets and shareholder objectives.
- Drive sustainable growth in sales volume, market share, service retention, and profitability.
- Identify new business opportunities including fleet, corporate, luxury customer segments, and mobility solutions.
- Build solid relationships with OEM leadership and represent the dealership at regional and national forums.

Sales Leadership

- Lead Current Car Sales, Pre-Owned Sales, Corporate/Fleet Sales, and F&I; functions.
- Achieve monthly, quarterly, and annual retail and wholesale targets.
- Monitor booking conversion, enquiry management, test drive conversion, delivery quality, and sales productivity.
- Ensure premium showroom standards, luxury customer engagement, and high conversion ratios.
- Implement pricing, campaign, and retail strategies in line with OEM policies.

After Sales & Service Leadership

- Lead Service, Parts, Body Shop, Warranty, Roadside Assistance, and Customer Care operations.
- Drive workshop revenue, labour efficiency, bay utilization, technician productivity, and parts absorption.
- Improve service retention, repeat business, maintenance package penetration, and customer lifetime value.
- Ensure compliance with OEM service processes, technical standards,



and audit requirements.
- Oversee capacity planning, workshop modernization, and service quality initiatives.

Customer Experience

- Deliver best-in-class customer satisfaction across the ownership journey.
- Monitor CSI, NPS, online reputation, complaint resolution, and customer recovery actions.
- Establish a luxury hospitality culture across showroom and workshop touchpoints.
- Lead VIP customer relationship management and escalation handling.

Financial & Commercial Management

- Own full dealership P&L;, balance sheet performance, and cash flow management.
- Monitor gross margins, operating expenses, EBITDA, inventory levels, and working capital.
- Optimize vehicle inventory, parts stock, ageing, and procurement efficiency.
- Approve capital expenditure and ensure return on investment for expansion projects.

Operational Excellence

- Ensure adherence to OEM operational standards, legal compliance, and internal controls.
- Lead digital transformation initiatives including CRM, DMS, service appointment systems, telematics, and customer engagement platforms.
- Establish performance dashboards and conduct regular business reviews.
- Drive process improvement, lean workshop practices, and productivity enhancement.

People & Culture

- Lead, mentor, and develop senior management teams across sales and after sales functions.
- Build a high-performance culture focused on accountability, customer centricity, and continuous improvement.
- Drive leadership succession planning, capability development, and talent retention.

Ensure compliance with HR policies, ethics standards, and workplace safety norms

Experience

- 15–25 years of experience in automotive retail/dealership operations.
- Minimum 8–10 years in senior leadership roles managing both sales and after sales.
- Mandatory experience with premium/luxury automotive brands.
- Proven track record of managing multi-location dealerships or large-format luxury retail operations.
- Strong exposure to OEM audits, customer experience programs, and dealership profitability management.

📌 Premium Automotive Dealership CEO (Pune)
🏢 Phiedge Talent Enhancers
📍 Pune