Role Overview

We are looking for an experienced Sales & Marketing Leader with strong expertise in the Cable & Wire industry to drive business growth, expand the customer base, strengthen key relationships, and develop new market opportunities across India.

Key Responsibilities

- Drive the overall Cables business strategy, with a strong focus on revenue growth, market expansion, customer retention, and profitability.
- Possess strong product knowledge across LT/HT Cables, MV Cables, MVCC and related cable products.
- Develop and manage relationships with Transmission & Distribution Utilities, DISCOMs, RE developers, EPCs and other institutional customers across India.
- Leverage experience across B2G, B2B and B2C segments to identify and convert new business opportunities.
- Develop and maintain a strong PAN-India customer network, particularly with leading Indian EPCs. International customer exposure will be an added advantage.
- Build and execute sales and marketing strategies to achieve business objectives, increase revenue and improve market share.
- Own monthly sales targets, forecasts, business plans and MIS reporting, ensuring consistent achievement of agreed targets.
- Drive customer retention, new customer acquisition and payment collections.
- Conduct regular market research,



competitor analysis and customer-needs assessment to identify emerging trends and opportunities.
- Develop strategies for entering new markets, customer segments and applications, including identifying Blue Ocean” opportunities.
- Manage key customer relationships and actively participate in strategic negotiations and closure of high-value opportunities.
- Identify and develop distributors, agents and channel partners, including commercial agreements, budgets and growth plans.
- Collaborate closely with Operations, Manufacturing, Product Development and other cross-functional teams to ensure alignment with business goals.
- Work with Operations/R&D; teams on new product development based on market and customer requirements.
- Develop and execute marketing initiatives across relevant channels, including digital, print, exhibitions, conferences and industry events.
- Represent the organization at business conferences, exhibitions, technical forums and paper presentations to strengthen brand visibility and market presence.
- Build strong industry networks at multiple levels to generate current business opportunities and strategic partnerships.

📌 Business Head | Power Cables | Mumbai
🏢 WOW Softech
📍 Mumbai