Location: Kaggadasapura, Bengaluru
Salary: 25,000 per month
Employment Type: Full time
About the Role
We are looking for an energetic and result-oriented Assistant Manager Marketing to take ownership of our hyperlocal marketing activities around our centre and support our digital marketing initiatives.
The ideal candidate should be proactive, confident in communication, comfortable with field marketing, and have a basic understanding of digital marketing.
Key Responsibilities
Hyperlocal Marketing
- Plan and execute marketing activities within the local area surrounding our centre.
- Identify and connect with potential customers, schools, apartments, communities, and local organizations.
- Conduct promotional activities, awareness campaigns, and local outreach programs.
- Distribute promotional materials and generate enquiries through offline marketing.
- Build and maintain strong relationships with local communities and institutions.
- Track leads generated through local marketing and ensure timely follow-up.
Digital Marketing
- Support social media marketing activities across platforms such as Instagram, Facebook, and WhatsApp.
- Coordinate the creation and posting of promotional content.
- Assist in running digital campaigns and local online promotions.
- Monitor enquiries and leads generated through digital channels.
- Explore new digital marketing opportunities to improve local visibility and brand awareness.
Lead Generation & Business Support
- Generate leads and convert enquiries into admissions/enrolments.
- Maintain daily and weekly marketing activity reports.
- Monitor marketing performance and suggest current ideas to increase enquiries.
- Coordinate with the centre team to ensure smooth follow-up of prospective customers.
Candidate Profile
- Graduate in any discipline; Marketing/Business Administration preferred.
- 1–3 years of experience in marketing, sales, business development, or a similar role preferred.
- Good communication and interpersonal skills.
- Willingness to undertake field marketing and local travel.
- Basic knowledge of social media and digital marketing.
- Self-motivated, target-oriented, and proactive.
- Ability to work independently as well as with a team.
- Candidates with experience in education, coaching, training, or local business marketing will be preferred.