- Lead solution discovery, requirements gathering, and implementation of scalable marketing technology solutions across the MarTech ecosystem.
- Design, optimize, and govern marketing automation capabilities across Salesforce Marketing Cloud (SFMC) and Sales Cloud, including customer journeys, segmentation, lead management, lead scoring, nurture programs, consent management, and campaign execution.
- Support MarTech strategy and roadmap for SFMC, identifying opportunities for innovation, platform optimization, and business growth through business requirements.
- Partner closely with IT, Engineering, Sales Enablement, Privacy, Legal, and business stakeholders to optimize lead lifecycle processes, improve lead quality, strengthen sales and marketing alignment,



and maximize conversion and ROI.
- Help establish governance frameworks, best practices, and operational standards for marketing automation, data management, workflow design, and platform usage.
- Lead end-to-end project delivery, including prioritization, scope management, stakeholder engagement, risk mitigation, dependency management, and successful execution.
- Drive user adoption through onboarding, training, enablement programs, documentation, and change management initiatives that build organizational capability and platform maturity.

📌 Salesforce Marketing Cloud expertise_Pune (Pune)
🏢 Adecco India
📍 Pune