Customer Lifecycle & LTV Manager

Company: VAMA.app (Virtual Astrology & Mandir App)

About VAMA.app

VAMA is a fast-growing digital spiritual platform bringing online pujas, virtual mandir services, astro consultations, and spiritual e-commerce (puja kits, gemstones, rudraksha, and sacred items) to millions of users worldwide. We blend tradition with up-to-date digital experiences to create deeply engaging journey touchpoints for our community.

Role Summary

We are looking for a data-driven Customer Lifecycle & LTV Manager with strong D2C e-commerce experience to drive user retention, repeat purchases, and customer lifetime value (LTV). In this role, you will own the end-to-end retention funnelarchitecting automated lifecycle campaigns, loyalty initiatives, and cross-sell/up-sell strategies across our e-commerce offerings and digital spiritual services.

Key Responsibilities

- LTV & Retention Strategy: Build and execute customer retention frameworks to increase 30/60/90-day repeat purchase rates, order frequency, and Average Order Value (AOV) across D2C product lines.
- Lifecycle Automation & CRM: Design, implement, and optimize multi-channel user journeys (Email, Push Notifications, WhatsApp, SMS) using tools like WebEngage, MoEngage, or Clevertap.
- Customer Segmentation: Analyze user behavior, purchase history, and engagement triggers to create RFM (Recency, Frequency, Monetary) segments for hyper-personalized marketing.
- Cross-Selling & Service Bundling: Develop cross-retention loops connecting app services (astrology,



virtual pujas) with D2C physical products (remedial items, samagri kits, gemstones).
- Churn Reduction: Identify churn triggers across different user cohorts and execute proactive win-back and re-engagement campaigns.
- Loyalty & VIP Programs: Conceptualize and manage customer loyalty programs, subscription models, and repeat-buyer incentives to cultivate high-value brand advocates.
- Data Analysis & Reporting: Track, analyze, and present weekly/monthly retention metrics, cohort retention curves, channel performance, and incremental LTV impact to leadership.

Requirements & Qualifications

- Experience: 2 to 5 years in Lifecycle Marketing, CRM, or Retention Roles within a high-growth D2C E-commerce brand or consumer tech app with a physical product arm.
- CRM Mastery: Hands-on experience with retention/CRM platforms (CleverTap, MoEngage, WebEngage, Klaviyo, or similar) and messaging channels (WhatsApp Business APIs, Push, SMS, Email).
- Analytical Mindset: Proficiency in Excel/Google Sheets and product analytics tools (Mixpanel, Google Analytics 4, Amplitude). Strong grasp of retention metrics (Cohort Analysis, CAC:LTV, Churn Rate, Repeat Rate).
- D2C Acumen: Deep understanding of D2C purchase cycles, unboxing journeys, product packaging triggers, and post-purchase customer satisfaction.
- Cross-Functional Skills: Ability to collaborate effectively with performance marketing, supply chain/operations, UI/UX, and creative teams to align promotional calendars.

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