JOB DESCRIPTION

Position: E-Commerce Manager from FMCG Compnay

IndustryFMCG (Fast Moving Consumer Goods)

LocationHaridwar, Uttarakhand

Experience : 3 to 6 Years in E-Commerce / Online Sales / FMCG

Salary : 30,000 to 40,000 per month CTC

Job Purpose

The E-Commerce Manager will be responsible for managing and growing the company's online FMCG business across leading marketplaces and quick-commerce platforms. The role will focus on sales generation, marketplace operations, product visibility, promotions, inventory coordination, performance analysis, and achievement of online revenue targets.

Key E-Commerce Platforms

- Blinkit
- Amazon
- Instamart
- Zepto
- Flipkart

Key Responsibilities

- Manage day-to-day e-commerce operations across Amazon, Flipkart, Blinkit, Zepto and Instamart, E-BAY, Walmart
- Manage day to day management and sales generation in online business
- Develop and execute online sales strategies to achieve monthly, quarterly and annual revenue targets.
- Drive sales generation and business growth through marketplace optimization, promotions, offers and campaigns.
- Manage product listings, titles, descriptions, images, pricing, keywords, categories and content quality.
- Monitor platform-wise sales, orders, conversion rate, traffic, product ranking and profitability.
- Plan and execute promotional activities, sponsored advertising and marketplace campaigns within approved budgets.
- Coordinate with marketplace/platform teams, agencies and internal departments for smooth business operations.
- Ensure adequate stock availability and coordinate with supply chain/warehouse teams to minimize stock-outs.
- Monitor competitor pricing, product launches, promotions, reviews and market trends and recommend corrective actions.
- Track customer reviews, ratings, returns,



cancellations and complaints and take actions to improve customer experience.
- Prepare daily/weekly/monthly e-commerce MIS and management reports covering sales, targets, achievements and key KPIs.
- Identify current opportunities for online business expansion, new SKUs, new platforms and geographic growth.
- Maintain accurate marketplace data, commercial terms, promotional calendars and platform documentation.
- Work closely with marketing, sales, finance, operations and product teams to improve online business performance.

Sales Generation & Business Growth

- Own online sales targets and take end-to-end responsibility for achieving revenue objectives.
- Build platform-wise sales plans and track actual performance against target.
- Identify high-potential SKUs and improve their visibility, conversion and sales contribution.
- Use data and analytics to identify gaps and implement actions for revenue growth.
- Develop plans for repeat purchases, bundles, offers and seasonal campaigns suitable for FMCG products.

Required Skills & Competencies

- Strong knowledge of e-commerce and quick-commerce business models.
- Hands-on experience with Amazon and other major marketplace seller/brand portals.
- Strong understanding of online sales, digital promotions, marketplace advertising and product listing optimization.
- Good analytical and MIS/reporting skills with strong command of MS Excel.
- Target-oriented approach with strong sales and revenue ownership.
- Strong communication, negotiation, coordination and problem-solving skills.
- Ability to manage multiple platforms and priorities simultaneously.
- Commercial understanding of pricing, margins, discounts, promotions and marketplace commissions.

Educational Qualification

- Graduate in any discipline; MBA/PGDM in Marketing, E-Commerce or Business Management will be preferred.
- Relevant FMCG / Quick-Commerce experience will be an advantage.

📌 E-Commerce Manager | FMCG (Haridwar)
🏢 Aviva Brands
📍 Haridwar