Job Title: Digital Marketing Executive

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content marketing, and performance tracking to help drive brand awareness and lead generation.

Key Responsibilities

- Plan and execute digital marketing campaigns across multiple channels.
- Manage SEO and improve website rankings through on-page and off-page optimization.
- Create, schedule, and manage social media content and campaigns.
- Run and optimize paid campaigns on Google Ads and Meta Ads.
- Monitor website traffic and campaign performance using Google Analytics and other marketing tools.
- Generate qualified leads through digital channels.
- Coordinate with the design and content teams to create engaging marketing materials.
- Conduct keyword research and competitor analysis.
- Prepare regular reports on campaign performance and recommend improvements.
- Stay updated with the latest digital marketing trends, tools,



and best practices.

Required Skills

- Strong knowledge of SEO, SEM, social media marketing, and email marketing.
- Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console.
- Familiarity with WordPress or other CMS platforms.
- Basic understanding of content marketing and copywriting.
- Solid analytical and problem-solving skills.
- Excellent communication and time management skills.

Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 13 years of experience in digital marketing (Freshers with relevant certifications and internship experience may also apply).

Preferred Skills

- Experience with marketing automation tools.
- Knowledge of Canva, Adobe Creative Suite, or basic graphic design.
- Understanding of CRM and lead management tools.
- Digital marketing certifications (Google, Meta, HubSpot, etc.) are a plus.

📌 Digital Marketing Specialist (Chennai)
🏢 Manning Consulting
📍 Chennai