Role Purpose

The Sales Manager will be responsible for driving sales and business development of Alternate Fuel & Raw Material (AFR) and Sustainable Alternative Fuel (SAF) products in the assigned region. The role focuses on customer acquisition, revenue growth, market development, pricing execution, collections, and coordination with production, logistics, and sourcing teams to ensure timely deliveries and high customer satisfaction.

The incumbent will also identify new industrial customers, strengthen existing relationships, ensure compliance with regulatory requirements, and contribute towards establishing the company as a trusted partner in sustainable industrial fuel solutions.

Key Focus Areas

- Revenue Generation & Sales Growth
- Customer Acquisition & Relationship Management
- Sales Planning & Forecasting
- Pricing & Commercial Negotiations
- Collections & Receivables Management
- Dispatch Coordination
- Market Intelligence
- Team Management & Development
- CRM & MIS Reporting

Key Responsibilities

A. Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Develop new customers in cement, industrial boilers, steel, paper, textile, chemical and other fuel-consuming industries.
- Generate current business opportunities across Telangana and neighboring states.
- Conduct customer visits and technical-commercial discussions.
- Prepare sales forecasts and demand plans.

B. Customer Relationship Management

- Build long-term relationships with key industrial customers.
- Handle customer inquiries, complaints, and service issues.
- Improve customer retention and repeat business.
- Conduct periodic business reviews with customers.

C. Commercial & Pricing

- Execute approved pricing strategies.




- Negotiate commercial terms within delegated authority.
- Improve contribution margins while maintaining competitiveness.
- Monitor competitor pricing and market trends.

D. Sales Operations & Dispatch

- Coordinate with Operations and Logistics for timely dispatches.
- Ensure uninterrupted supply to customers.
- Track delivery schedules and resolve bottlenecks.
- Maintain daily dispatch and sales reports.

E. Collections & Credit Control

- Ensure timely payment collections.
- Monitor outstanding receivables.
- Coordinate with Finance for customer credit approvals.
- Reduce overdue accounts and maintain healthy cash flow.

F. Market Development

- Identify new industry segments for AFR & SAF products.
- Conduct market surveys and competitor analysis.
- Participate in industrial exhibitions and customer awareness programs.
- Promote sustainable fuel solutions.

G. Compliance

- Ensure sales only to authorized customers.
- Maintain documentation as per regulatory requirements.
- Support audits related to sales and dispatch.

H. MIS & Reporting

- Maintain CRM and ERP updates.
- Submit daily, weekly and monthly sales reports.
- Prepare sales forecasts and pipeline reports.
- Ensure data accuracy in dashboards.

I. Team Management

- Guide and mentor Sales Executives.
- Monitor team performance against targets.
- Conduct field coaching and joint customer visits.
- Support hiring and onboarding activities.

Knowledge & Experience

Qualifications

- MBA (Marketing) preferred
- Graduate in Engineering / Science / Commerce / Business Administration

Experience

- 712 years of B2B industrial sales experience.
- Experience in Cement, Waste Management, AFR, Fuels, Industrial Chemicals, Building Materials, Energy, Logistics, or related industries.
- Experience handling key industrial accounts.

📌 Sales Manager (Hyderabad)
🏢 Luthra Group
📍 Hyderabad