- Manage and grow key institutional accounts across B2B channels in home (household) and Away from Home (HORECA) segments.
- Lead and coordinate the institutions sales team to achieve sales targets and expand market share.
- Develop and execute account strategies for key customers including hotels, restaurants, cafes, caterers, hospitals, schools, colleges, corporate offices, etc.
- Monitor market trends, competitor activities, and customer insights.
- Drive sales forecasting, budgeting, and performance tracking.
- Ensure timely collection, order fulfillment and customer satisfaction.