- BE/B.Tech/M.C.A./M.Sc (CS) degree or equivalent from accredited university
Location:
- Bengaluru/Hyderabad/Pune/Chennai
Qualifications
Must Have Skills/Project Experience/Certifications:
- 6 to 9 years of relevant experience in Salesforce Marketing Cloud Next (MCN), Data 360/ salesforce data cloud, Salesforce Marketing Cloud, or related marketing technology platforms.
- Hands-on experience with:
- Set-up Marketing Coud Next for business unit
- Flow Builder for campaigns in Marketing Cloud Next
- Platform events, Apex and LWC
- Working with CMS workspaces in Business units
- Agentforce for campaigns and segments
- Data 360 Data spaces
- Use of data graphs for personalization
- Data sync between Salesforce objects and the data model objects in Data 360
- Data 360 identity resolution and segmentation
- Salesforce Personalization
- Audience segmentation and activation
- Salesforce Setup
- Contact, data management and data modelling
- Campaign performance reporting and optimization
- Solid understanding of customer lifecycle marketing, omnichannel engagement, and campaign operations.
- Experience translating business needs into requirements, user stories, and functional designs.
- Experience working with unified customer data concepts enabled through Data 360.
- Strong communication and stakeholder management skills in client-facing environments.
Good to have skills:
- Experience with Data 360 and the broader Agentforce ecosystem.
- Experience with MCN transition or coexistence alongside legacy Marketing Cloud Engagement, for supporting a convergence path for customers adopting MCN capabilities.
- Hands-on with SQL, AMPscript, APIs, JSON, Datagraphs and marketing data integration concepts.
- Experience with privacy, consent, and governance considerations in enterprise marketing environments.
Certifications:
- Data Cloud/ Data 360 Consultant
- SFMC Consultant
- Platform Developer I
- Platform Developer II
- Salesforce Certified Integration Architecture Designer