Job Summary

Are you truly passionate about brands I mean roll up your sleeves and eat, sleep, breathe the creation of a brands And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category and brand teams will lead to building amazing brands. Brands that touch the consumers heart and mind. The consumer learning will be applied in brand strategy, brand communication, innovation, marketing initiatives and customer initiatives that provide GSK with a competitive advantage in the marketplace.

Key responsibilities

Day to day responsibilities

- Drive the agenda, functionality actionability of transversal insights studies like UA, Brand Equity Needscope, Needstates/ Opportunity mapping etc.
- Work closely with Commercial teams to identify the new business opportunities, evaluate them and develop business strategy to achieve success for different brands. Evaluate potential success blocks for future growth.
- Drive the innovation initiative to facilitate, identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of success and further growth imperatives
- Monitor consumer behaviour, needs, and trends of the OHC, Wellness, Digestives and Pain Respiratory market in general with a view to ensure a highly proactive management of business opportunities to identify potential levers of growth for business
- Portfolio Strategy - To develop strategies and seek opportunities to maintain/gain market leadership in various categories with a view to find new opportunities, establish and maintain strong position in the market.
- Be the key Custodian of Expert led data -Prescription Share analysis. Support the Planning, Execution and Tracking of Expert led initiatives (activation communication)
- Global Framework Deployment and Chance Identification for ISC Market: RGM, FEI etc.



Assisting in and executing the monthly bi-annual Brand Reviews by triangulating the data across different data sources and analyzing diagnosing the current category brand performance and mapping opportunities for growth
- Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors activities and market Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate analytic plan to address business/ research needs;
- Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.
- Uses new age Gen AI digital technologies to help drive insights with agility quality at pace.

Qualifications and skills

- Post-graduate degree or equivalent in Management, Economics, Mathematics, Market Research, or Statistics is a must
- Proven 13-15 years in Market Research- Client side (FMCG Companies)
- Past experience of working with different stakeholders in a FMCG organization is a must.
- Understanding of quantitative, qualitative research methodologies (Brand Health, UA, Brand Equity, B rand Architecture, Communication Development Testing) syndicated data sources like RMS KWP and application of the same for business decisions is a must
- Any experience in running studies amongst experts like health care professionals, chemists etc would be a bonus
- Area of specialization: Management, Economics, Mathematics, Market Research, or Statistics, Qualitative Quantitative Research
- Understanding of management principles and market research methodologies processes and understanding of analytics solutions are critical

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 CBIA Lead-OHC (Gurugram)
🏢 Haleon
📍 Gurugram