Job Description – Creative Strategist

Company: Nidhii Skincare (40Plus Mom)

Job Title:Creative Strategist

Job Type:Full-Time

Location:Nashik, Maharashtra – On-Site

About the Role

Nidhii Skincare is looking for a Creative Strategist who can combine creativity, consumer understanding, and marketing strategy to develop high-performing content ideas for social media and digital campaigns.

The ideal candidate should understand skincare, beauty, wellness, and skincare-focused content, and know how to turn audience insights and trends into engaging creative concepts.

Key Responsibilities

* Develop creative strategies for Instagram, Facebook, YouTube, and other digital platforms.

* Research audience behavior, competitors, trends and content opportunities.

* Generate creative concepts for Reels, videos, ads, campaigns and product promotions.

* Develop strong hooks, content angles and storytelling concepts.

* Work closely with the Video, Script Writing, Social Media and Marketing teams.

* Analyze content performance and suggest improvements based on data.

* Identify trending formats, topics, sounds and storytelling techniques.

* Create campaign concepts aligned with brand goals and target audience.

* Understand customer pain points and convert them into relatable content ideas.

* Maintain consistency in brand messaging and communication.





* Participate in brainstorming sessions and contribute fresh creative ideas.

Requirements

* 1–3 years of experience in Creative Strategy, Content Strategy, Digital Marketing, Advertising or Social Media.

* Experience in Skincare, Beauty, Healthcare, Wellness, Nutrition or D2C brands is preferred.

* Strong understanding of Instagram Reels, YouTube Shorts and social media content.

* Excellent creative thinking and storytelling skills.

* Good understanding of marketing funnels, customer psychology and content performance.

* Ability to identify trends and convert them into relevant brand content.

* Strong communication and collaboration skills.

* Ability to work in a quick-paced, target-driven environment.

Preferred Skills

Creative Thinking | Content Strategy | Consumer Psychology | Storytelling | Trend Research | Social Media Strategy | Campaign Planning | Competitor Research | Performance Analysis

What We Expect

We are looking for someone who doesn't just ask What should we post? but thinks What will make the audience stop, watch, relate and take action?

Salary

₹20,000 – ₹80,000 per month, depending on experience and skills.

Work Mode

On-Site | Nashik, Maharashtra

To Apply:Send your CV/portfolio with relevant creative work and campaign examples on +91-XXXXXXXXXX.

Pay: ₹20,000.00 - ₹80,000.00 per month

Work Location: In person

📌 Creative Strategist (India)
🏢 Nidhii Skincare
📍 India