Job Description: B2B Paid Media & Brand Communications
Employment Type: Full-Time
Experience: 3–5 Years
Location: Pune/Bangalore

Role Summary

We are looking for a B2B Paid Media & Brand Communications Specialist who can combine performance marketing expertise with strong brand and communication skills. The role involves planning and executing paid media campaigns, developing B2B digital marketing strategies, strengthening brand presence, and driving qualified leads across digital channels.

The ideal candidate should be comfortable working across LinkedIn, Google Ads, Meta and other digital platforms, while also understanding B2B audiences, content, brand communication, and campaign performance.

Key Responsibilities

- Plan, execute, and optimize B2B paid media campaigns across LinkedIn Ads, Google Ads, Meta Ads, and other relevant platforms.
- Develop digital marketing strategies aligned with business, brand, and lead-generation objectives.
- Define target audiences, campaign objectives, budgets, bidding strategies, and media plans.
- Manage and optimize campaigns based on CPL, lead quality, conversion rates, engagement, and other relevant performance metrics.
- Develop and manage B2B content calendars across LinkedIn, website, email, and other digital channels.
- Work closely with creative and content teams to develop effective campaign communication and marketing collateral.
- Support product launches, exhibitions, events, webinars, and other B2B marketing initiatives through digital campaigns.
- Conduct market, competitor, and audience research to identify recent opportunities and improve campaign strategy.
- Track campaign performance, prepare reports,



and provide actionable insights and recommendations.
- Collaborate with sales teams to improve lead quality, lead nurturing, and marketing-to-sales conversion.
- Ensure consistency of brand communication across digital platforms and marketing touchpoints.
- Stay updated with changes in paid media platforms, B2B marketing trends, and emerging digital marketing practices.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 3–5 years of experience in Paid Media, B2B Digital Marketing, Brand Marketing, or Marketing Communications.
- Hands-on experience with LinkedIn Ads and Google Ads; experience with Meta Ads is an added advantage.
- Strong understanding of B2B lead generation, audience targeting, campaign optimization, and performance marketing metrics.
- Experience developing digital strategies and content for B2B audiences, particularly on LinkedIn.
- Good understanding of brand positioning, content marketing, social media, email marketing, and digital communications.
- Experience working with marketing budgets, campaign reporting, and performance analysis.
- Familiarity with GA4, Google Tag Manager, and Looker Studio or similar analytics/reporting tools is preferred.
- Strong analytical, communication, presentation, and project management skills.
- Ability to work collaboratively with Sales, Creative, Content, Performance Marketing, and other cross-functional teams.
- Agency experience or experience managing multiple brands/campaigns is an added advantage.

Application Question(s):

- Current CTC?
- Expected CTC?
- Notice Period?

Work Location: In person

📌 SeniorB Paid Media (LinkedIn Ads) (Koregaon Park)
🏢 Ethinos Digital Marketing
📍 Koregaon Park