Job DescriptionLifecycle Marketing and Community Manager

Location: Pune, India (hybrid) Experience: 3 to 5 years Reports to: Founder and CEO Employment type: Full time

This role owns every direct conversation the company has with its users outside the product itself. Email, WhatsApp, support, and community all sit under one person because they are the same job viewed from four angles: knowing what users care about and saying something worth their attention. The role is measured on activation, retention, and community depth, not on volume of output.

The company is looking for a distinct voice rather than a competent operator. The person in this seat writes in a way that sounds like a human being with opinions, argues for creative positions that have not been validated by a competitor first, and holds those positions in a room where the founder disagrees.

Core responsibilities

Lifecycle and email

Design and build the full automated lifecycle programme covering onboarding, activation, feature adoption, usage-triggered nudges, expansion prompts, dormancy recovery, renewal, and win-back, with branching logic driven by product behaviour rather than by time delays alone.

Own email infrastructure and deliverability as a technical discipline. This includes authentication records, domain warm-up, sending reputation monitoring, list hygiene, engagement-based suppression, and diagnosis when inbox placement degrades.

Build and maintain segmentation from product and billing data, and structure event tracking with engineering so that campaign triggers reflect real usage rather than proxy signals.

Run a continuous testing programme across subject lines, content structure, timing, and offer framing, and report results against a stated hypothesis with an honest account of what failed.

Write the copy. This is a hands-on writing role and it is not delegated to an agency.

WhatsApp Business Platform

Own the WhatsApp channel end to end, covering business verification, template design and approval, category selection, opt-in architecture, and consent record keeping.

Build conversational campaign flows including broadcast sequences, transactional notifications, re-engagement within and outside the customer service window, and interactive message experiences using buttons and list structures.

Manage quality rating and messaging limits actively,



understand the per-conversation and per-message cost structure well enough to forecast channel spend, and defend the sending reputation before it degrades rather than after.

Select and manage the business solution provider relationship, and evaluate whether direct Cloud API access is the better commercial and technical position as volume grows.

Support

Own the support function as the primary listening post for the business. Handle inbound conversations across channels, define response and resolution standards, and build the self-serve knowledge base and help content that reduces repeat contact.

Convert support patterns into structured product feedback with frequency and revenue weighting attached, and carry that feedback into product decisions with enough force that it changes them.

Build automation and deflection where it genuinely serves users, and refuse to build it where it only serves internal metrics.

Community and social

Build the community from the first member. Choose the venue deliberately, seed it, set its tone, moderate it, and give people a reason to return that is not a discount.

Run the company presence across relevant social platforms with a consistent editorial point of view. Publish original work rather than repackaged industry commentary.

Identify and cultivate power users, build a programme around them, and create the surfaces where users teach each other.

Produce the content calendar and produce the content. Both.

Required qualifications

Three or more years running lifecycle marketing, growth marketing, or CRM at a company with a live product and real users. Agency-only experience is considered but requires evidence of direct ownership rather than execution against a client brief.

Hands-on operational experience with a marketing automation or customer engagement platform, including flow construction, behavioural triggers, and segment logic built independently.

Demonstrated experience running WhatsApp Business Platform at volume, including template approval,



opt-in compliance, and quality rating management. Familiarity limited to sending broadcasts through a dashboard does not meet this bar.

Working knowledge of email deliverability fundamentals, including authentication protocols, reputation management, and the practical steps taken when placement drops.

Direct customer-facing support experience, or explicit evidence of having built support processes and content rather than only supervising them.

Portfolio evidence of writing. Newsletters, campaigns, community posts, or published work, with a preference for material that shows a recognisable voice rather than category-standard phrasing.

Comfort reading product and revenue data, building basic reporting independently, and forming a view from it without waiting for an analyst.

Preferred qualifications

Experience building a community from zero rather than inheriting an established one.

Familiarity with automation and integration tooling used to connect marketing systems to product and billing data.

Basic working ability with SQL, HTML email templating, or no-code integration platforms.

Multilingual capability relevant to Indian regional markets, or prior experience localising campaigns across markets.

Prior work at an early stage company where the role had no established playbook.

What this role is not

It is not a role that executes a strategy handed down from above. Strategy for these channels originates here.

It is not a role for someone who needs approval before publishing routine work, and it is not a role where every idea is reviewed before it is tested.

It is not a coordination role. The person in this seat writes, builds, ships, and answers for the outcome.

Evaluation

Shortlisted candidates complete a paid exercise consisting of a short lifecycle flow design and two pieces of original writing produced for the actual product. Assessment weights voice, judgement about what deserves a message, and the willingness to make a distinctive choice above technical polish.

Applications should include links to work the candidate personally wrote, along with a short note on one campaign, community, or piece of content the candidate is proud of and one that did not work.

Pay: From ₹30,000.00 per month

Benefits:

- Flexible schedule
- Paid sick time

Work Location: In person

📌 Lifecycle Marketing and Community Manager (India)
🏢 Blessing SoftTech
📍 India