Job DescriptionSales Executive / Sales Engineer

Company: Swati Machine Craft Pvt. Ltd.
Department: Sales & Business Development
Location: Kolhapur, Maharashtra
Employment Type: Full-Time
Experience: Min.2 years in B2B preferred or any candidates interested in sales as a profession

About Swati Machine Craft

Swati Machine Craft Pvt. Ltd. is a manufacturer of Horizontal Form Fill Seal (HFFS) packaging machines and packaging machinery solutions. We cater to businesses across industries such as food, bakery, confectionery, snacks, coffee, ice cream and other packaged products.

We are looking for a motivated and result-oriented Sales Executive / Sales Engineer who can independently develop recent business, identify potential customers, conduct customer visits, present our products and technology, and convert leads into orders.

Key Responsibilities1. Lead Generation & Business Development

- Identify and generate new sales leads through market research, databases, references, networking, online research and field visits.
- Identify potential customers across relevant industries such as bakeries, confectionery, snacks, food processing, coffee, ice cream and other FMCG manufacturers.
- Develop and maintain a strong pipeline of prospective customers.
- Make regular follow-ups with leads and move prospects through the sales cycle.
- Develop new territories and markets for the company's products.

2. Customer Visits & Sales Presentations

- Plan daily and weekly customer visits based on lead priority and geographical location.
- Visit prospective and existing customers personally.
- Understand the customer's packaging requirements, production volumes, product characteristics and existing machinery.
- Present Swati Machine Craft's company profile, products, technology and value proposition.
- Demonstrate how our machines can improve productivity, packaging quality, efficiency and cost-effectiveness.
- Coordinate machine demonstrations and trials wherever required.

3. Sales Conversion & Order Closing

- Understand customer requirements and recommend the appropriate machine/model.
- Prepare and submit quotations in coordination with management.




- Negotiate with customers within the company's approved commercial guidelines.
- Follow up on quotations and proposals until closure.
- Convert qualified leads into confirmed purchase orders.
- Maintain strong relationships with customers throughout the sales process and support the transition from sales to execution.

4. Market & Competition Analysis

- Regularly study competing packaging machines and manufacturers in the market.
- Collect information regarding competitor pricing, specifications, features, technology, service, strengths and weaknesses.
- Identify new market opportunities and emerging customer requirements.
- Provide management with regular feedback on market trends and competitor activity.
- Suggest improvements to products, pricing, features and sales strategy based on market feedback.

5. Reporting & Documentation

- Prepare detailed customer visit reports after every visit.
- Maintain accurate records of leads, prospects, discussions, quotations, follow-ups and order status.
- Submit weekly sales and pipeline reports to management.
- Report important customer requirements, objections, competitor information and market developments.
- Maintain a structured database of prospects and customers.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

- Number and quality of new leads generated
- Number of customer visits conducted
- Number of qualified opportunities created
- Value of sales pipeline generated
- Number of quotations submitted
- Follow-up efficiency
- Conversion rate of leads into orders
- New customers acquired
- Sales revenue achieved
- Accuracy and quality of visit and market reports
- Market and competitor intelligence gathered

Candidate Profile

The ideal candidate should:

- Have strong communication and interpersonal skills.




- Be comfortable travelling extensively for customer visits.
- Have a strong sales and business development mindset.
- Be confident in meeting business owners, purchase managers, production managers and senior management.
- Be capable of understanding and explaining technical products.
- Be comfortable making presentations and product demonstrations.
- Have good negotiation and closing skills.
- Be self-driven and capable of working independently.
- Have good follow-up discipline and reporting skills.
- Be comfortable using MS Excel, Word, PowerPoint and basic CRM/data-management tools.
- Have a valid driving licence and willingness to travel for sales activities.

Preferred Experience

Preference will be given to candidates with experience in:

- Industrial machinery sales
- Packaging machinery
- Food processing machinery
- Automation / industrial equipment
- B2B technical sales
- Capital equipment sales

Candidates from other B2B sales backgrounds may also be considered if they demonstrate strong sales ability and willingness to learn the technical aspects of our products.

What We Expect From This Role

This is not a desk-based sales position.

The person will be expected to actively go into the market, identify opportunities, meet customers, understand their requirements, present our machines, build relationships, follow up consistently and ultimately close business.

The ideal candidate should take ownership of the complete sales cycle — Lead → Visit → Requirement Understanding → Presentation → Quotation → Follow-up → Negotiation → Order Closure.

Reporting

The Sales Executive / Sales Engineer will report directly to the Management / Sales Head and will be responsible for providing regular updates on:

- Sales pipeline
- Customer visits
- New leads
- Quotations
- Expected closures
- Market feedback
- Competitor activity
- Customer requirements

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Leave encashment
- Provident Fund

Work Location: Hybrid remote in Kolhapur, Maharashtra

📌 Sales Engineer (India)
🏢 Swati Machine Craft
📍 India