Sales planning by dealer and retailer – product-wise, month wise, bucket wise and ensuring desired counter share and market share
To ensure achievement of agreed marketing / sales plan & realization targets for the assigned Territory .
Track retailer level sales, stock replenishment based on continuous monitoring of all commodity value
Systematic coverage of channel partners through regular call cycle plans and permanent journey plans for increase in penetration by having desired depth of distribution and numeric reach
Process & monitor daily sales and coordination with TSM / Regional logistics for supply
2. Business Development
Identification of new business opportunities in territory/new geographies catering to institutional customers and creating on-going engagements
Channel Management & Development of New Business/New Geographies
Expansion of market network in accordance with CEMTRAC DPI’s through appointment of new dealers and attachment of new retailers
Exploring the possible locations for recent inventory points within the assigned territory in line with i2 network analysis
Provide suggestions for schemes & CRM activities and ENSURING effective implementation of the same for getting maximum benefit to dealer/retailer
Propose, implement and improvise rural marketing activities effectiveness whereever applicable
Identify prospective Branded Channel partners and drive cement sales in these counters.
UGAHI, Collection & Credit Control
Ensure timely collection as per the terms and order execution as per the approved credit limits
To regularly monitor & control timely
Constantly monitor dealer’s credit worthiness and alert management in case of any adverse developments
collections to keep receivables as per the norm
Collection of security deposit at the time of appointment and enhancing it according to the norms of the company and exposure in the market place
Tracking Dealers Credit Exposure with the Trade
Customer Service
Adhering to quick response time in complaint management
To provide meaningful customer experiences to the product and services of the company
Ensuring continuous monitoring of deliveries with coordination of execution owners
Continuously driving various customer loyalty programs and build differentiation with the competitors
Meeting and surpassing the channel partner requirements for increase in customer satisfaction
Ensuring high visibility in merchandising, outdoor media and other advertisements for driving positive brand equity index
Creating awareness of value added services like Mobile Lab, Information Centre, Toll Free Number etc for Dealers, Retailers and End Customers
Effective utilization of Sales & Order Planning, Customer Order Fulfillment for timely receipt of material at customers end
To co-ordinate with customer service centers and ensure higher Customer Satisfaction Index
Reporting & Market feedback
Make available the information on competitors’ promotion & pricing activities to TSM
Collect and provide information on market trend, competitors’ price and activities to help management take appropriate action and to ensure System Confirmation/Perfection complying all Internal Controls.
Closely interact with dealers / retailers / stockiest to get the first hand market feedback & communicating the same to TSM to enable prompt decision making on market intelligence
Ensuring timely submission of various reports on periodic basis
📌 Channel Relationship Manager Trade (Uttar Pradesh)
🏢 Aditya Birla Group
📍 Uttar Pradesh
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