Job Description: Area Sales Officer (ASO) – Jorhat & Central-East Corridor

- Location: Jorhat, Assam & Surrounding Feeder Markets (Majuli, Golaghat)
- Department: Regional Expansion & Direct Market Creation (Tamz Group / MediStore)
- Reports To: Head of North-East
- Employment Type: Full-Time
- Official Website: tamzgroup.in
- Official Mails: [email protected] / [email protected]
- Direct WhatsApp Inquiries: +91-XXXXXXXXXX

The "Market Creator" Mission

We are looking for an ambitious, highly resourceful Area Sales Officer (ASO) to crack open and build the Jorhat territory and its surrounding high-potential trade corridors completely from scratch. This role requires a hands-on builder who thrives away from comfort zones. You will walk unmapped markets, convince traditional shop owners to experiment with recent brands, appoint your own local stockists, and single-handedly ignite consumer demand for Bitly hygiene essentials, Tara's breakfast lines, Himalayan Heat multigrain snacks, and Cool It beverages in an entirely virgin operational zone.

Core Responsibilities & Autonomous Execution

- Ground-Up Market Penetration: Walk the commercial streets and local bazaars of Jorhat and nearby trade points to map out and cold-pitch every prospective retail grocery, chemist, and general merchant counter.
- Independent Stockist Development: Identify, pitch, and sign up local wholesale traders and stockists who have never partnered with us, securing initial primary bulk orders to anchor your supply chain.
- Direct Retail Conversion:



Drive on-the-spot merchant conversions through persuasive product pitching and live samples, turning resistant shopkeepers into regular weekly buyers.
- Self-Managed Route & Beat Planning: Design your own aggressive daily travel schedules to maximize retail store coverage across Jorhat city and adjoining semi-urban pockets.
- Digital Field Tracking: Log every self-acquired order, map new store locations, and track your daily conversion pipeline directly through the company’s mobile sales app.
- Revenue Accountability: Take full ownership of your territory's primary and secondary sales figures, providing direct, transparent weekly performance metrics to leadership.

Candidate Specifications & Qualifications

- Experience Profile: 1 to 4 years of hands-on field sales experience focusing on cold-calling, brand introduction, territory building, or retail expansion within the FMCG or packaged foods domain.
- Educational Background: Higher Secondary (10+2) or Bachelor’s degree in any stream.
- Critical Skills: Unbreakable persistence, strong persuasive negotiation abilities, and fluent verbal command of Assamese, English, Bengali, and Hindi.
- Mobility & Logistics: Must own a two-wheeler with a valid driving license and be fully prepared for rigorous daily outdoor travel across Jorhat and regional transit corridors.

Pay: ₹19,955.36 - ₹29,991.92 per month

Benefits:

- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Work Location: In person

📌 Area Sales Officer (India)
🏢 Tamz Group
📍 India