Job Summary

As an SEO & Social Media Marketing Specialist, you will be responsible for improving the visibility and performance of our website through technical SEO, on-page SEO, content optimization, keyword research, Google Search Console, and other SEO activities.

You will also be responsible for planning, setting up, managing, monitoring, and optimizing Meta advertising campaigns across Facebook and Instagram.

The ideal candidate should be experienced, proactive, analytical, and comfortable working independently in a remote environment.

Key ResponsibilitiesSEO & Google Search

- Develop and execute effective SEO strategies to improve organic rankings and website traffic.
- Conduct keyword research and identify relevant search opportunities.
- Perform on-page SEO including title tags, meta descriptions, headings, URLs, internal linking, image optimization, and content optimization.
- Handle technical SEO activities and identify website issues affecting search performance.
- Understand and manage Google crawling and indexing.
- Monitor and troubleshoot indexing and crawl-related issues using Google Search Console.
- Check and manage sitemap.xml and robots.txt.
- Identify and resolve issues related to crawlability, indexability, canonical tags, redirects, duplicate content, and broken links.
- Monitor Google Search Console for coverage, indexing, performance, and search-related issues.
- Improve website structure, internal linking, and overall search engine accessibility.
- Monitor keyword rankings, organic traffic, impressions, clicks, and other SEO KPIs.




- Conduct competitor and keyword analysis.
- Identify opportunities to improve existing website pages and content.
- Support off-page SEO and ethical link-building activities where required.
- Stay updated with Google algorithm updates and current SEO best practices.
- Regularly analyze SEO performance and provide actionable recommendations.

Meta Ads & Social Media Marketing

- Plan, create, launch, and manage advertising campaigns on Meta Ads Manager.
- Manage Facebook and Instagram advertising campaigns from setup through optimization.
- Set up appropriate campaign objectives, audiences, placements, budgets, and ad sets.
- Monitor campaign performance and optimize campaigns based on results.
- Analyze key metrics such as reach, impressions, CTR, CPC, CPM, conversions, and cost per result.
- Test different audiences, creatives, ad formats, and campaign approaches.
- Identify opportunities to improve campaign performance and reduce unnecessary ad spend.
- Manage and monitor Facebook and Instagram business assets as required.
- Stay updated with Meta advertising features, policies, targeting options, and best practices.
- Prepare regular performance reports and communicate key insights.





Required SkillsMust-Have SEO Skills

- Strong practical knowledge of Google SEO.
- Good understanding of technical SEO.
- Strong understanding of Google crawling and indexing.
- Hands-on experience with Google Search Console.
- Understanding of sitemap, robots.txt, canonical tags, redirects, broken links, and crawlability.
- Knowledge of on-page SEO and keyword research.
- Ability to identify SEO issues and implement or coordinate appropriate fixes.
- Understanding of SEO performance metrics and Google search results.

Must-Have Meta Ads Skills

- Hands-on experience with Meta Ads Manager.
- Experience running Facebook and Instagram advertising campaigns.
- Ability to create, manage, monitor, and optimize Meta campaigns independently.
- Understanding of audience targeting, campaign objectives, budgets, ad sets, creatives, and performance metrics.
- Ability to analyze campaign data and make optimization decisions.

Experience Required

- 2+ years of practical experience in SEO and digital marketing is preferred.
- Candidates must have hands-on experience rather than only theoretical knowledge.
- Experience working with websites and digital marketing campaigns is highly preferred.
- Experience with UAE, GCC, international, or service-based businesses will be an advantage.
- Candidates should be able to demonstrate previous SEO or Meta Ads work/results.

Pay: ₹15,000.00 - ₹22,000.00 per month

Perks:

- Work from home

Work Location: Remote

📌 SEO & Social Media Marketing Specialist (India)
🏢 TechnoZone
📍 India