Job Description: Lead Digital & D2C Marketing Manager (Nutraceuticals)

Location: Near Selaqui, Dehradun (Within 8 km radius)

Position Type: Full-Time (On-site / Hybrid)

Industry: Nutraceuticals, Health & Wellness, Direct-to-Consumer (D2C)

Experience Required: 3–6 Years

Job Summary

We are an ambitious, high-growth startup in the nutraceutical and health products domain, seeking a dynamic and result-oriented Digital & D2C Marketing Expert. You will own our entire online footprint—from building and executing profitability-driven performance marketing strategies to leveraging AI tools for rapid content creation and optimizing our D2C backend. If you have a strong grasp of customer acquisition costs (CAC), return on ad spend (ROAS), nutraceutical advertising compliance, and hands-on web management, this is your opportunity to drive a brand's growth from the ground up.

Key Responsibilities

1. D2C Strategy & Growth Develop and execute end-to-end digital marketing strategies to launch and scale our nutraceutical product line across D2C channels. Map and optimize the complete customer journey—from ad impression to product delivery, re-orders, and retention. Analyze unit economics, target CAC, LTV (Lifetime Value), and overall ROAS to drive profitable sales growth.

2. Paid Media & Performance Marketing Meta Ads (Facebook & Instagram): Design, run, and scale top-of-funnel (ToF) brand awareness and bottom-of-funnel (BoF) conversion campaigns. Google AdWords & YouTube: Manage Search, Performance Max (PMax), Shopping, and YouTube video ad campaigns targeting health-conscious consumers. Perform continuous A/B testing on ad creatives, hooks, headlines, audiences, and landing pages to improve conversion rates (CRO).

3. AI-Powered Content Creation & Social Media Strategy Utilize cutting-edge AI tools (e.g., ChatGPT, Claude, Midjourney, ElevenLabs, Runway)



to rapidly generate ad copy, visual assets, short-form video scripts (Reels/Shorts), and blog posts. Oversee social media channels (Instagram, YouTube, Facebook) with a content calendar focused on wellness education, product advantages, and social proof. Ensure all content complies with health claim guidelines (FSSAI / ASCI norms) while remaining persuasive.

4. SEO & Organic Traffic Formulate on-page, off-page, and technical SEO strategies tailored for high-intent wellness and nutraceutical keywords. Produce optimized product descriptions, educational blogs, and landing page content to generate sustained organic traffic.

5. Web Backend & E-Commerce Management Manage and maintain our D2C website backend (Shopify / WooCommerce / custom CMS). Build, test, and optimize high-converting sales landing pages, upsell/cross-sell funnels, and checkout flows. Oversee integration of essential apps, analytics tools (Google Analytics 4, Meta Pixel), payment gateways, and logistics tracking tools.

Required Qualifications & Experience Experience: 3+ years managing performance marketing and D2C operations, preferably within nutraceuticals, supplements, skincare, or health & wellness.

Paid Ads Proficiency:

Proven track record with Meta Ads Manager, Google Ads, and YouTube advertising with verifiable ROAS metrics.

Tech & Web Skills: Solid experience with web backend management (Shopify/WooCommerce), HTML/CSS basics, and conversion rate optimization (CRO).

AI-First Mindset: Practical experience using generative AI tools to accelerate copywriting, image generation, and workflow automation.

Analytics: Strong proficiency in Google Analytics 4 (GA4), UTM tracking, and data-driven reporting.

Location: Based in or willing to commute daily to our location near Selaqui, Dehradun (within ~8 km).

Pay: ₹12,000.00 - ₹22,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive (India)
🏢 Nutrigenica
📍 India