Job Description – Digital Marketing & PR Executive

Position: Digital Marketing & PR Executive
Department: Marketing & Communications
Experience: 2–4 years (Moderate Experience)
Employment Type: Full-time
Reports To: Marketing Head / Management

Job Summary

We are looking for a Digital Marketing & PR Executive who can independently manage the company's website, social media platforms, and PR activities. The ideal candidate should have a good understanding of digital marketing, content creation, social media management, online branding, and public relations.

The candidate will be responsible for maintaining a strong digital presence and ensuring consistent communication of the company's brand across online and media channels.

Key ResponsibilitiesWebsite Management

- Manage and regularly update the company website.
- Coordinate with designers/developers for website updates and improvements.
- Upload and manage website content, blogs, projects, images, and other updates.
- Monitor website performance, traffic, and basic SEO requirements.
- Ensure website content is accurate, updated, and aligned with the brand.

Social Media Management

- Manage the company's social media platforms such as Instagram, Facebook, LinkedIn, etc.
- Plan and maintain a monthly social media content calendar.
- Coordinate with designers, photographers, and internal teams for content creation.
- Write captions, posts, and other social media content.
- Monitor engagement, followers, reach, and overall social media performance.
- Stay updated with social media trends, formats,



and relevant industry developments.
- Maintain consistent brand tone and visual communication across platforms.

PR & Communications

- Support and manage PR activities for the company.
- Coordinate with media houses, journalists, publications, and PR agencies where required.
- Assist in preparing press releases, company announcements, and media communication.
- Identify opportunities for media coverage and brand visibility.
- Maintain relationships with relevant media and industry contacts.
- Track and maintain records of media coverage and PR activities.

Digital Marketing

- Support digital marketing campaigns and online brand-building initiatives.
- Coordinate with external agencies, freelancers, and vendors when required.
- Monitor basic digital marketing metrics and prepare performance reports.
- Conduct competitor and market research to identify new digital opportunities.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Communications, Mass Communication, Journalism, or a related field.
- 2–4 years of relevant experience in digital marketing, social media, communications, or PR.
- Hands-on experience managing social media and website content.




- Valuable writing and communication skills.
- Understanding of basic SEO and digital marketing concepts.
- Knowledge of social media analytics and reporting.
- Ability to coordinate with creative teams, agencies, and external vendors.
- Good understanding of branding and content strategy.
- Strong organizational and multitasking skills.

Preferred Skills

- Experience with WordPress or other CMS platforms.
- Basic knowledge of Google Analytics / Search Console.
- Familiarity with Meta Business Suite and LinkedIn.
- Basic understanding of Canva or other content/design tools.
- Experience in the interior design, architecture, real estate, lifestyle, or luxury brands will be an advantage.

Key Performance Indicators (KPIs)

- Growth in website traffic and engagement.
- Consistent and timely social media content.
- Social media reach, engagement, and follower growth.
- Quality and frequency of PR/media coverage.
- Successful execution of digital campaigns.
- Overall improvement in online brand visibility.
- Timely delivery of website, social media, and communication activities.

Ideal Candidate

The ideal candidate should be creative, digitally savvy, a good communicator, and comfortable managing multiple responsibilities independently. They should be able to coordinate between the management, creative team, agencies, media, and other stakeholders while maintaining a consistent brand image.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing and social media executive (India)
🏢 vakshana interiors
📍 India