Job ResponsibilitiesSearch Engine Optimization (SEO)

- Perform keyword research using industry-standard tools.
- Execute On-Page SEO optimization.
- Optimize Meta Titles, Meta Descriptions, Headers, Images, and Internal Linking.
- Improve website speed and Core Web Vitals.
- Conduct Technical SEO audits.
- Create and manage XML Sitemaps and Robots.txt.
- Optimize Google Search Console performance.
- Monitor Google Analytics and website traffic.
- Build high-quality backlinks through ethical (white-hat) methods.
- Perform competitor analysis.
- Prepare monthly SEO reports.
- Optimize local SEO and Google Business Profiles.
- Improve Domain Authority and organic rankings.
- Fix crawl errors and indexing issues.

Social Media Optimization (SMO)

- Manage Facebook, Instagram, LinkedIn, X (Twitter), and YouTube accounts.
- Create engaging social media content.
- Schedule posts using social media tools.
- Increase followers and engagement organically.
- Create reels and short promotional content.
- Respond to comments and messages professionally.
- Monitor campaign performance.
- Create social media calendars.
- Generate leads through social media platforms.
- Analyze insights and prepare monthly reports.

Content Marketing

- Write SEO-friendly blogs and articles.
- Optimize existing website content.
- Research trending topics.
- Coordinate with graphic designers and video editors.
- Publish content on websites and social platforms.

Tools Required

- Google Analytics 4 (GA4)
- Google Search Console
- Google Keyword Planner
- Google Business Profile
- Ahrefs
- SEMrush




- Ubersuggest
- Screaming Frog SEO Spider
- Canva
- Meta Business Suite
- Buffer or Hootsuite
- WordPress
- Microsoft Excel
- ChatGPT or AI content tools

Required Skills

- Strong understanding of SEO fundamentals.
- Knowledge of On-Page, Off-Page, and Technical SEO.
- Understanding of Local SEO.
- Experience with WordPress.
- Familiarity with HTML and CSS basics.
- Excellent written English.
- Ability to create SEO-friendly content.
- Knowledge of Google ranking factors.
- Strong analytical skills.
- Ability to work independently and meet deadlines.

Preferred Qualifications

- Bachelor's degree in Marketing, IT, Computer Science, or a related field.
- SEO certification is a plus.
- Google Analytics certification is an advantage.
- Experience handling multiple client websites.

Key Performance Indicators (KPIs)

- Increase organic website traffic.
- Improve keyword rankings.
- Generate qualified leads through SEO.
- Increase Domain Authority.
- Grow social media followers.
- Improve engagement rate.
- Increase website conversions.
- Publish high-quality SEO content consistently.

Benefits

- Competitive salary with performance incentives.
- Career growth opportunities.
- Professional training and certification support.
- Friendly work environment.
- Chance to work on national and international projects.
- Paid leave as per company policy.
- Performance bonuses.

Working Hours

- Monday to Saturday
- 10:00 AM – 7:00 PM

Pay: From ₹14,000.00 per month

Work Location: In person

📌 SEO & SMO Executive (India)
🏢 Sourcelink Technologies
📍 India