Senior Paid Media Manager (Google Ads | Meta Ads | Performance Marketing)

Experience Required: 2–3 Years
Job Type: Full-Time
Industry: IT / Digital Marketing Agency
Location: Mohali

Job Overview

We are looking for an experienced and performance-driven Senior Paid Media Manager to join our growing digital marketing team. The ideal candidate should have strong expertise in Google Ads, Meta Ads, paid search, paid social, and performance marketing strategies with a proven ability to manage large advertising budgets, optimize campaigns, and deliver measurable business results.

The candidate will be responsible for developing paid media strategies, managing client campaigns, improving ROAS, generating quality leads, and leading paid advertising initiatives across multiple platforms.

Key Responsibilities

- Plan, execute, and optimize Google Ads campaigns including Search, Display, Performance Max, Shopping, and Remarketing campaigns
- Manage and scale Meta Ads campaigns (Facebook & Instagram) with advanced targeting, testing, and optimization strategies
- Develop full-funnel paid media strategies focused on lead generation, conversions, and revenue growth
- Manage multiple client accounts, understand business objectives, and create customized advertising strategies
- Monitor campaign performance, identify growth opportunities, and improve key metrics such as CPA, CPC, CTR, Conversion Rate, and ROAS
- Conduct audience research, competitor analysis, keyword research, and campaign audits
- Perform A/B testing of ad copies, creatives, landing pages, and audience segments
- Manage advertising budgets effectively and ensure maximum ROI
- Set up and analyze conversion tracking, pixels, GA4, GTM, and reporting dashboards
- Create detailed performance reports and present insights and recommendations to clients
- Communicate with clients regularly regarding campaign performance, strategies, and improvements




- Collaborate with SEO, content, design, and development teams to support overall marketing goals
- Guide junior team members and ensure best practices are followed across paid campaigns
- Stay updated with the latest trends, algorithm changes, and advertising platform updates

Requirements

- Experience in Paid Media / Performance Marketing
- Robust hands-on experience with Google Ads and Meta Ads
- Proven experience managing and optimizing paid advertising budgets
- Strong knowledge of PPC strategies, bidding strategies, audience targeting, and conversion optimization
- Experience handling multiple client accounts and client communication
- Ability to analyze data and make performance-based decisions
- Strong understanding of Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking
- Excellent communication, reporting, and presentation skills
- Experience leading or mentoring paid media team members

Preferred Skills

- Google Ads Certification
- Meta Blueprint Certification
- Experience with Looker Studio reporting
- Knowledge of tools like SEMrush, Ahrefs, SimilarWeb, and other marketing analytics platforms
- Experience working with international clients and service-based businesses
- Knowledge of CRO and landing page optimization

Why Join Us?

- Opportunity to work with international clients and high-growth campaigns
- Manage diverse industries and challenging marketing projects
- Work with advanced paid advertising strategies and tools
- Career growth and leadership opportunities
- Performance-based incentives and rewards
- Outstanding performers will be recognized and rewarded with special incentives, appreciation, and growth opportunities

If you are passionate about paid advertising, data-driven growth, and creating winning campaign strategies, we would love to hear from you.

Apply now and join our team of digital growth experts!

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Senior Paid Marketing Specialist (Google Ads | Meta Ads | PPC) (Chandigarh)
🏢 Appsysco Solutions
📍 Chandigarh