Job Description – Marketing Executive (Automobile Dealership – Service)Job Title

Marketing Executive – Service Department

Department

Service / After-Sales

Immediate Joiners Preffered

Salary Best in the Industry Based on the Experience

Experience - Any Marketing field (Min 2 to 4 Years)

Job Purpose

To generate service business for the dealership by attracting recent customers, retaining existing customers, promoting service offers, and increasing customer visits and revenue through effective marketing activities.

Key Responsibilities

- Generate service leads through telecalling, customer follow-ups, field visits, and local marketing activities.
- Contact existing customers for periodic service, vehicle maintenance, insurance renewal, warranty, and repair requirements.
- Promote dealership service offers, campaigns, accessories, value-added services, and seasonal check-up camps.
- Conduct customer outreach activities in the local market, including corporate visits, apartment/community campaigns, and customer awareness programs.
- Coordinate with the Service Advisor and CRM team to convert leads into service appointments.
- Follow up with customers who have not visited the dealership for a long period.
- Maintain and update customer databases, lead records, follow-up status, and appointment details.
- Achieve monthly targets for service leads, appointments, customer retention, and service revenue.
- Collect customer feedback and identify opportunities to improve customer retention.
- Support the dealership during service camps, promotional events, roadshows, and customer engagement activities.
- Monitor competitor offers and local market activities and report relevant information to the management.




- Coordinate with the service team to ensure smooth handling of customers generated through marketing activities.
- Prepare daily/weekly reports on leads generated, calls made, appointments booked, conversions, and revenue generated.
- Ensure all marketing activities follow dealership and OEM brand guidelines.

Key Performance Indicators (KPIs)

- Number of service leads generated
- Service appointments booked
- Lead-to-appointment conversion
- Appointment-to-service conversion
- Customer retention and reactivation
- Service revenue generated through marketing activities
- Number of field marketing activities conducted
- Customer database coverage and follow-up efficiency
- Achievement of monthly targets

Qualification

- Graduate in Marketing, Business Administration, Automobile, or any related field.
- 2–4 years of experience in automobile dealership/service marketing, preferably in the automotive industry.
- Freshers with good communication and customer-handling skills may also be considered.

Required Skills

- Good communication and convincing skills
- Customer relationship and follow-up skills
- Basic knowledge of automobile servicing and maintenance
- Good telecalling and lead-conversion skills
- Field marketing and local-area networking skills
- Basic computer/MS Office knowledge
- Ability to work with targets and deadlines
- Good coordination with service and sales teams
- Knowledge of CRM/DMS systems is an advantage

Work Nature

Office + Field Marketing

Reporting To

Service Manager / CRM Manager / Dealer Principal, as applicable

Contact - HR

+91-XXXXXXXXXX/+91-(phone hidden)

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Sales & Marketing Executive (India)
🏢 GANESH CARS PVT.LTD
📍 India