Territory Sales Officer (Seeds)

Company: Geneva Seeds – Seed Division of JP Agro Innovations Pvt. Ltd.
HQ: Mukerian / Hoshiarpur, Punjab
Department: Sales & Marketing
Job Type: Full-Time | Field Sales
Industry: Agriculture / Seeds / Agri-Inputs

Job Summary

Geneva Seeds, the seed division of JP Agro Innovations Pvt. Ltd., is looking for a dynamic, motivated and result-oriented Territory Sales Officer (Seeds) to strengthen our sales team for the Mukerian / Hoshiarpur territory.

The candidate will be responsible for driving seed sales, developing the dealer and distributor network, expanding market presence, conducting farmer activities and achieving sales targets in the assigned territory.

The ideal candidate should have a strong understanding of the agricultural market, excellent communication skills and a willingness to work extensively in the field.

Key Responsibilities

- Achieve assigned monthly, quarterly and annual sales targets.
- Develop and maintain strong relationships with dealers, distributors, retailers and farmers.
- Identify and develop new dealers/distributors and expand the company's distribution network.
- Generate new business opportunities and increase market penetration.
- Conduct regular market visits and ensure proper coverage of the assigned territory.
- Promote Geneva Seeds products through farmer meetings, field demonstrations, crop visits and promotional activities.
- Explain product features, benefits and recommended practices to farmers and channel partners.
- Collect regular market feedback and provide information on competitor products, pricing and activities.
- Monitor product movement,



market demand and seasonal sales opportunities.
- Follow up on orders, collections and outstanding payments as per company policy.
- Maintain proper sales records and submit daily/weekly/monthly field reports.
- Implement company sales and marketing strategies effectively within the assigned territory.
- Coordinate with internal teams regarding orders, product availability and customer requirements.
- Build strong relationships with progressive farmers and key influencers in the territory.
- Ensure proper product visibility and availability at the dealer/retailer level.
- Travel extensively within the assigned territory for sales and market development activities.

Required Skills

- Strong sales, communication and negotiation skills.
- Good knowledge of the seed/agriculture industry.
- Dealer/distributor network development and relationship management.
- Farmer engagement and convincing ability.
- Target-oriented and result-driven approach.
- Good market-development and networking skills.
- Ability to work independently and manage field activities.
- Basic knowledge of MS Excel, MS Word and reporting.
- Good command of Punjabi and Hindi; working knowledge of English preferred.
- Strong local market knowledge will be an advantage.

Educational Qualification

Preferred:

- B.Sc. Agriculture




- B.Sc. Horticulture
- B.Tech. Agriculture / Agricultural Engineering
- Diploma in Agriculture or equivalent

Candidates from other relevant backgrounds may also be considered based on their experience in seed, fertilizer, pesticide or other agricultural-input sales.

Experience

- 1–4 years of experience in sales, preferably in the seed/agri-input industry.
- Experience in dealer/distributor handling and field sales will be preferred.
- Freshers with an agriculture background and strong sales aptitude may also apply.

Candidate Requirements

- Willingness to undertake extensive field travel.
- Knowledge of the Mukerian, Hoshiarpur and adjoining agricultural markets will be preferred.
- Robust relationship-building and networking abilities.
- Self-motivated, energetic and comfortable working against sales targets.
- Must have a two-wheeler and valid driving licence.
- Candidates who can join at short notice will be preferred.

Why Join Geneva Seeds?

- Prospect to work with a growing seed and agricultural-input business.
- Exposure to territory sales, market development and farmer engagement.
- Performance-oriented work environment.
- Opportunities for career growth and professional development.
- Competitive salary and incentives based on experience and performance.

How to Apply

Interested candidates can apply through Indeed with their updated resume.

Pay: ₹20,000.00 - ₹25,000.00 per month

Perks:

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Work Location: In person

📌 Territory Sales Officer (Seeds) (India)
🏢 Geneva Seeds
📍 India