Job Description – Social Media Manager

Position: Social Media Manager
Department: Marketing & Communications
Location: Ahmedabad
Employment Type: Full time
Experience: 2–5 Years

About the Role

We are looking for a creative, strategic, and results-driven Social Media Manager to manage and grow the company’s social media presence across platforms. The ideal candidate should have strong knowledge of social media strategy, content creation, audience engagement, analytics, and current digital trends.

Experience in the Real Estate, Architecture, Construction, Interior Design, or related industry will be highly preferred.

Key Responsibilities

- Develop and execute monthly and quarterly social media strategies aligned with business and marketing objectives.
- Manage social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Create and maintain a detailed social media content calendar.
- Coordinate with graphic designers, video editors, photographers, architects, and other internal teams for content creation.
- Develop engaging content including posts, reels, stories, carousels, videos, campaigns, and promotional content.
- Write compelling captions, headlines, hooks, CTAs, and social media copy.
- Monitor social media trends, viral content, hashtags, formats, and competitor activities.
- Increase brand awareness, engagement, followers, reach, and qualified leads through organic social media activities.
- Plan and execute social media campaigns for projects, launches, events, achievements, and company initiatives.
- Manage community engagement by responding to comments, messages, mentions,



and inquiries professionally.
- Track and analyse social media performance using platform analytics and reporting tools.
- Prepare monthly performance reports covering reach, impressions, engagement, follower growth, leads, and conversions.
- Identify opportunities to improve content performance based on analytics and audience behaviour.
- Collaborate with the marketing team on paid social media campaigns and ensure content is aligned with advertising objectives.
- Maintain consistent brand voice, visual identity, and communication standards across all platforms.
- Coordinate social media coverage for site visits, events, project launches, employee activities, and client-related activities.
- Stay updated with emerging social media platforms, AI tools, content trends, and digital marketing best practices.

Required Skills

- Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and other social platforms.
- Excellent content planning and storytelling skills.
- Strong copywriting and communication skills.
- Knowledge of Instagram Reels, Stories, carousels, short-form video content, and trending formats.
- Good understanding of social media analytics and performance metrics.
- Ability to develop creative content ideas independently.
- Basic knowledge of Canva,



Photoshop, CapCut, VN, Premiere Pro, or similar tools will be an advantage.
- Understanding of hashtags, SEO-friendly social content, audience targeting, and engagement strategies.
- Strong organisational and time-management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Creative mindset with strong attention to detail.

Preferred Qualifications

- Bachelor's degree in Marketing, Mass Communication, Advertising, Digital Marketing, Business Administration, or a related field.
- 2–5 years of relevant experience in social media management.
- Candidates with experience in Real Estate, Architecture, Construction, Interior Design, or Infrastructure will be preferred.
- Portfolio demonstrating successful social media campaigns and content work will be an added advantage.

Key Performance Indicators (KPIs)

- Social media follower growth
- Reach and impressions
- Engagement rate
- Reel/video views and watch time
- Content performance
- Organic lead generation
- Website/social media traffic
- Community response time
- Campaign performance
- Brand visibility and awareness
- Consistency and quality of content publishing

What We’re Looking For

We are looking for someone who is creative, proactive, trend-aware, and passionate about social media. The candidate should not only be capable of managing social media pages but also be able to understand what content works, why it works, and how it can contribute to the company’s overall growth.

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Social Media Manager (India)
🏢 99
📍 India