Job Title

Sales Manager

Department

Sales & Business Development

Industry

Material Handling & Heavy Equipment

Experience Required

8 – 15 Years

Qualification

Diploma / B.E. – Mechanical Engineering

Salary

Depends On Interview

Employment Type

Full-Time . Role Overview

The Sales Manager will be responsible for driving revenue growth by identifying and developing new business opportunities, managing existing client relationships, and achieving sales targets across our portfolio of heavy equipment products. The ideal candidate brings deep technical knowledge of lifting and material handling machinery and a proven track record in B2B equipment sales.

Equipment Expertise Required

Candidates must possess hands-on sales experience and technical understanding of the following equipment categories:

- Boom Lifts (Articulated & Telescopic) – Aerial work platform sales for construction and industrial applications
- Scissor Lifts – Electric and diesel-powered platforms for elevated work environments
- Cranes – Mobile, crawler, and tower crane product lines
- Farana (Pick & Carry Cranes) – Compact and heavy-duty configurations
- Hydra Cranes – Hydraulic cranes for infrastructure and utility projects
- Forklifts – Counterbalance, reach truck, and warehouse equipment variants
- Truck Mounted Cranes – Fleet and commercial vehicle-mounted lifting solutions

Key Responsibilities

- Develop and execute strategic sales plans to achieve monthly, quarterly, and annual revenue targets
- Identify, prospect, and convert new clients in the construction, infrastructure, manufacturing, and logistics sectors
- Manage the complete sales cycle — from lead generation and client meetings to technical demonstrations, quotations, negotiations, and order closure
- Build and sustain strong long-term relationships with existing clients to ensure repeat business and high customer satisfaction




- Conduct site visits and technical presentations to advise clients on the most suitable equipment for their requirements
- Prepare accurate sales proposals, competitive quotations, and tender documents
- Collaborate with the operations, service, and logistics teams to ensure seamless equipment delivery and after-sales support
- Track and report on market trends, competitor activities, and customer feedback to the sales management team
- Maintain accurate records of all sales activities, pipeline data, and client interactions in the CRM system
- Participate in trade exhibitions, industry events, and networking activities to enhance brand presence
- Achieve and exceed incentive thresholds by maximizing the total value of each sales cycle

Qualifications & Education

- Diploma in Mechanical Engineering from a recognized polytechnic or technical institution
- Bachelor of Engineering (B.E.) in Mechanical Engineering from a recognized university
- Additional sales or marketing certifications are an advantage but not mandatory

Experience Requirements

- Minimum 8 years to a maximum of 15 years of relevant sales experience in the heavy equipment, lifting machinery, or material handling industry
- Demonstrated success in handling and closing high-value B2B sales transactions
- Prior experience working with equipment rental companies, OEM dealers, or heavy equipment distributors will be strongly preferred
- Proven experience managing a sales territory and a portfolio of key accounts

Key Skills & Competencies

- Strong technical knowledge of heavy lifting and material handling equipment
- Excellent negotiation, communication, and presentation skills
- Ability to understand and communicate complex technical specifications to diverse audiences
- Self-motivated, target-driven, and capable of working independently
- Proficiency in MS Office (Word, Excel, PowerPoint) and CRM tools
- Strong network of contacts within the construction, infrastructure, and industrial sectors
- High integrity, qualified conduct, and customer-centric approach

Pay: ₹14,337.57 - ₹57,054.60 per month

Work Location: In person

📌 Sales Manager (India)
🏢 Luxara Holdings
📍 India