Job Description – Digital Marketing Lead

Location: Ahmedabad
Experience: 7+ Years
Employment Type: Full time

Role Overview

Arastu Systems is engaged in software product design and service delivery across industries such as Traffic Management, Food & Beverages, Machine Manufacturing, Smart Living, and Energy. By providing best-in-class services to our customers, we aim to create a sustainable competitive advantage.

We are looking for an experienced Digital Marketing Lead to develop and execute digital marketing strategies, strengthen our online presence, generate B2B leads, and support business growth. Candidates with experience in experience in embedded products and related equipment will be an added advantage.

Key Responsibilities

- Develop and execute digital marketing and B2B marketing strategies aligned with business objectives.
- Plan and manage SEO, SEM, Google Ads, social media, email marketing, and lead generation campaigns.
- Manage and strengthen the company’s LinkedIn presence and overall digital presence.
- Create and manage marketing content for websites, blogs, social media, brochures, case studies, presentations, and campaigns.
- Generate and nurture qualified B2B leads through various digital marketing channels.
- Plan and execute integrated marketing campaigns to increase brand awareness, engagement, and lead generation.




- Manage website content, landing pages, and digital assets to improve user engagement and conversions.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
- Stay updated with digital marketing trends, platforms, tools, and best practices and implement relevant opportunities.
- Prepare marketing reports and performance dashboards, track KPIs, and analyze campaign performance, leads, conversions, and ROI.
- Develop marketing presentations, proposals, promotional materials, and other sales-supporting content.
- Manage multiple marketing activities and ensure timely execution and effective campaign delivery.

Requirements

- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- 6+ years of experience in Digital Marketing, B2B Marketing, or Technical Marketing.
- Excellent communication, presentation, and interpersonal skills.
- Strong knowledge of SEO, SEM, social media, content marketing, and lead generation.
- Excellent communication and content-writing skills.
- Hands-on experience with LinkedIn and digital marketing tools.
- Knowledge or experience in Embedded Systems, Electronics, IoT, or technical products/equipment is plus.

Work Location: In person

📌 Digital Marketing Manager/Lead (India)
🏢 Arastu Systems
📍 India