Job Description – Marketing Executive
Position: Marketing Executive
Employment Type: Full-Time
Location: South Mumbai
Department: Marketing
About the Organization
The Head & Neck Cancer Institute of India (HNCI) is a state-of-the-art comprehensive cancer centre dedicated to excellence in head and neck cancer treatment, rehabilitation, education, training, and research, with a strong focus on prevention and early detection.
Job Summary
We are looking for an experienced Marketing Executive to develop and execute marketing initiatives that strengthen the hospital’s brand presence, increase awareness, support patient acquisition and retention, and build strong relationships with doctors, corporate organizations, and other stakeholders.
Key Responsibilities
- Strategic Planning: Develop and implement marketing plans and campaigns aligned with hospital objectives to drive awareness, patient acquisition, and retention.
- Brand Management: Manage the hospital’s online presence, including social media platforms such as Instagram, LinkedIn, and Facebook, as well as website content.
- Business Development: Identify new markets and opportunities, develop corporate tie-ups, and build relationships with referral doctors, TPA/credit parties, and other stakeholders.
- Event Marketing: Plan and coordinate health camps, community outreach programs, CMEs, webinars, and other promotional activities.
- Digital Marketing: Support and execute digital marketing campaigns to improve online visibility and audience engagement.
- Data Analysis: Track marketing KPIs and ROI, analyze patient trends, monitor marketing budgets and expenses, and prepare monthly activity reports.
- Internal Collaboration:
Work closely with department heads to promote specific specialties, services, new consultants, and hospital initiatives.
- Market Research: Monitor market trends, competitor activities, and patient needs to identify new marketing opportunities.
Qualifications
- Any graduate with PGD/MBA in Marketing.
- Minimum 2 years of marketing experience.
- Hospital/Healthcare marketing experience will be preferred.
Skills & Competencies
- Strong computer and technical proficiency.
- Good knowledge of digital marketing and social media.
- Excellent verbal and written communication skills.
- Strong interpersonal and relationship-management skills.
- Ability to organize, prioritize, and manage multiple tasks.
- Good analytical and problem-solving abilities.
- Strong teamwork and collaboration skills.
- Flexibility and adaptability.
- Ability to work independently and meet deadlines.
Preferred Candidate Profile
The ideal candidate should be a proactive and target-oriented marketing professional with strong communication and networking skills, an understanding of healthcare marketing, and the ability to build meaningful relationships with doctors, patients, corporates, and other stakeholders.
What We Offer
- Opportunity to work with a specialized healthcare organization.
- Exposure to healthcare marketing, business development, digital marketing, and community outreach.
- A collaborative and professional work environment.
- Opportunity for growth opportunities and professional development.
Interested candidates can apply with their update Cv
95521 75191
[email protected]
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Work Location: In person
📌 Marketing Executive (Mumbai City)
🏢 HRDR
📍 Mumbai City