Job description:

We are looking for a Performance Marketing / Paid Media Specialist who will be responsible for planning, executing, monitoring, and optimising paid digital marketing campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, and other relevant advertising channels.Key Responsibilities1. Campaign Strategy & Planning

Key Responsibilities:

1. Campaign Strategy & Planning

- Develop full-funnel paid media strategies for clients based on campaign objectives and business goals.
- Define target audiences, campaign objectives, platforms, budgets, timelines, and KPIs.
- Conduct audience, competitor, and market research to develop effective targeting frameworks.
- Develop retargeting strategies for website visitors, video viewers, engagement audiences, and CRM lists.

2. Campaign Setup & Execution

- Build, launch, and manage campaigns across Meta Ads Manager, Google Ads, LinkedIn Ads, and other relevant platforms.
- Create and manage audiences, upload creatives, configure placements, budgets, bidding, and campaign objectives.
- Ensure proper tracking, pixel implementation, UTM configuration, and conversion setup before campaign launch.
- Monitor campaign delivery and troubleshoot issues promptly.

3. Daily Campaign Monitoring & Optimisation

- Monitor all active campaigns daily for performance anomalies, delivery issues, budget pacing, and audience saturation.
- Analyse campaign performance and make data-driven optimisation decisions.
- Optimise bids, budgets, audiences, placements, creatives, and campaign structures.
- Maintain a detailed campaign change log documenting every major optimisation, rationale, and expected outcome.
- Monitor creative fatigue and declining performance and take corrective action.

4. Creative Strategy & A/B Testing





- Prepare performance-driven creative briefs for designers and video editors.
- Define hooks, ad formats, messaging, copy frameworks, CTAs, and testing hypotheses.
- Plan, execute, and analyse A/B tests across creatives, audiences, placements, and messaging.
- Document test results, learnings, and recommendations for future campaigns.

5. Pixel, Analytics & Tracking

- Set up and verify Meta Pixel, Google Tag Manager, GA4 events, and conversion tracking.
- Ensure accurate UTM parameters across campaigns.
- Regularly verify tracking accuracy and troubleshoot discrepancies between advertising platforms and analytics tools.
- Maintain proper attribution and campaign tracking structures.

6. Landing Page & CRO Assessment

- Review client landing pages from a conversion perspective.
- Identify opportunities related to:
- Page load speed
- Headlines and messaging
- CTA placement
- Form length
- Mobile experience
- User journey and conversion flow
- Provide actionable recommendations to improve conversion rates.

7. Budget Management

- Manage advertising budgets with complete accuracy.
- Monitor daily spend and ensure campaigns remain on track with monthly budgets.
- Conduct monthly budget reconciliation.
- Proactively communicate budget requirements, changes, and utilisation to clients.

8. Reporting & Client Communication





- Prepare monthly performance reports covering:
- Advertising spend
- Leads/conversions
- CPL/CPA
- CTR
- ROAS
- Conversion rate
- Campaign-wise performance
- Key insights and learnings
- Maintain client-facing performance dashboards using Looker Studio or equivalent tools.
- Provide clear strategic recommendations based on campaign data.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–5 years of hands-on experience in Performance Marketing / Paid Media.
- Strong experience with Meta Ads Manager and Google Ads.
- Working knowledge of LinkedIn Ads and other digital advertising platforms.
- Strong understanding of paid acquisition, conversion funnels, retargeting, and audience segmentation.
- Experience with GA4, Google Tag Manager, Meta Pixel, UTM tracking, and conversion tracking.
- Strong analytical and data interpretation skills.
- Experience with A/B testing and campaign experimentation.
- Proficiency in Excel/Google Sheets and performance reporting.
- Experience with Looker Studio or similar dashboard/reporting tools is preferred.
- Strong communication and client-handling skills.
- Ability to manage multiple client campaigns and deadlines simultaneously.

Location: Mumbai, Malad (In office)

Department: Creative / Content Production

Reports To: Social Media Manager

Pay: ₹10,000.00 - ₹30,000.00 per month

Application Question(s):

- What is your current in hand monthly salary?
- What is your expected in hand monthly salary?
- Are you ok to travel - Mumbai (Malad) Location?
- How may years of work experience you hold?
- What is your notice period (please mention in days)?

Work Location: In person

📌 Performance Marketing Specialist (Mumbai)
🏢 Recollectix Media Private
📍 Mumbai