Business Analyst – Growth (CL2/3)

Company Name: Maruti Suzuki India Ltd.

Role Objective:

The Business Analyst – Growth will bridge business strategy, data insights, and digital marketing execution. This role is responsible for understanding business requirements, translating them into actionable insights, and driving performance-driven digital marketing initiatives. The candidate will work closely with business, product, technology, and marketing teams to enable data-driven decision-making, process optimization, customer acquisition, and revenue growth.

Responsibilities:

1. Business Analysis & Stakeholder Management

- Gather, analyse, and document business requirements through stakeholder discussions
- Develop and validate BRDs/FRDs ensuring clarity, completeness, and alignment with business goals
- Act as a liaison between business, marketing, and technology teams
- Manage stakeholder communication throughout project and campaign lifecycle

2. Digital Marketing Strategy & Campaign Management

- Design and execute data-driven digital marketing strategies for customer acquisition and brand growth
- Manage integrated campaigns across paid (ads), organic (SEO), email, and social channels
- Monitor, analyse, and optimize campaign performance against KPIs
- Develop optimization and corrective strategies to achieve business objectives

3. Process Optimization & Marketing Automation

- Analyse and improve marketing and business processes for efficiency and scalability
- Implement automation tools and workflows for campaign execution and lead management




- Apply process modelling techniques to create current-state and future-state workflows
- Drive continuous improvement initiatives across marketing and business functions

4. User Experience Analysis & Measurement

- Design digital creatives including banners, ads, landing page visuals, and social media posts
- Create compelling ad copies, taglines, captions, and marketing content
- Ensure brand consistency across all communication channels
- Use tools like Photoshop, Illustrator, Canva, or similar platforms

5. User Experience & Conversion Optimization

- Identify gaps in customer funnel and recommend improvements
- Optimize landing pages, creatives, and campaign flows
- Collaborate with product/tech teams to enhance user experience
- Conduct user journey and UX analysis to improve engagement and conversion rates.

6. Data Analysis & Performance Insights

- Track and evaluate campaign and product KPIs (CTR, CAC, conversion rates, ROI, etc.)
- Build dashboards and reports for performance monitoring
- Information Classification- Confidential
- Drive data-based prioritization and strategic recommendations
- Analyse large datasets to extract actionable insights for marketing and business decisions

Must-Have Skills & Experience

- Strong analytical and data interpretation skills




- Excellent stakeholder communication and problem-solving abilities
- Expertise in business process design and optimization
- Ability to translate business needs into structured solutions
- Strong understanding of SEO, SEM, social media, email marketing, and performance marketing
- Hands-on experience in campaign execution and optimization
- Expertise in content creation and ad copywriting
- Familiarity with marketing automation and analytics tools (Google Analytics, CRM tools, etc.)
- Design tools: Adobe Photoshop, Illustrator, Canva (or equivalent)
- Data analysis & visualization tools (Excel, Power BI, Tableau, etc.)
- Campaign platforms: Google Ads, Meta Ads, etc.
- Educational Qualification Required –
- Bachelor’s / Master’s degree in marketing, Business, Communications, or a related field
- 2 - 4 years of experience in digital marketing roles (experience may vary based on team needs)
- Experience with marketing automation and analytics tools
- Prior experience in managing full-funnel digital campaigns
- Must have scored at least 60% marks or equivalent CGPA marks in 10th & 12th / Diploma (if applicable) and Bachelors, and Masters (if applicable) – No rounding off marks is allowed.
- Only FULL Time and Regular education is eligible (10th/12th/Diploma/Bachelors/Masters)
- Average Tenure (i.e. total years of experience divided by Number of companies worked for) - Should be 2 or more.
- Auto Domain – Positive to have

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Business Analyst - Growth (India)
🏢 Zappyhire
📍 India