BASED AT: MUMBAI/ GURGAON

PURPOSE

This role will be responsible for driving assigned accounts’ topline, market share, relationship with key account partners & their stakeholders, to ensure a healthy & profitable business. This role will also involve driving brand leadership & other key accounts business priorities. Further the KAM will also be accountable for driving targeted seasonal sell in (OTBs) for his/her accounts, Aggressive space acquisition across targeted key accounts, targeted sell out & improving quality of business.

KEY RESPONSIBILITIES

FUNCTIONAL

- Responsible for achieving assigned sales quota by bringing in new business and maintaining existing business. Sell products to Assigned Key Accounts. Contribute to the development of the sales strategy at Account level, to maximize Revenues.
- Develop and execute strategies with Key Accounts including Quarterly channel business plans and achieving monthly revenue targets.
- Building, sustaining, and amplifying excellent business relationships with KA partners, which helps in building Strategic business relationships.
- To drive achievement of monthly, quarterly & yearly sell-in, Sell-out & collections numbers.
- Framing Door by Door strategy and ensuring Aggressive acquisition of Prime & large Spaces across doors of assigned Key Accounts.
- Drive business through Assigned Key Accounts by utilizing customer service skills and building robust relationships based upon product/category and marketplace expertise which results in consistent target attainment.
- Develop seasonal assortments, forecasts, and scenario plans for assigned KA partners using category, account, brand, and marketplace knowledge.
- Execute all seasonal initiatives in stores.
- Increase sell-in and sell-out by developing and delivering targeted, persuasive sales presentations.




- Ensure timely execution of order tracking, order input, retail release and launch information, order confirmation, cancellations, and delivery information.
- Understand competitors and marketplace; utilize assessment, knowledge, and a brand management focus to adjust and drive business plans through partners.

APPLY

REPRESENT THE ASSIGNED ACCOUNT(-S) INTERNALLY AS AN

- To ‘ambassador’ toward all functions and vice versa and manage all interfaces.
- To ensure adherence to account strategies, formalization by Strategic Account Plans and get sign off by the direct superior.
- Internal stakeholder management – VM, Finance, Marketing, Sales Ops, SCM, to drive account and sales objectives, brand objectives pertaining to representation at stores, collection of dues and driving seasonal initiatives.
- Periodic update to the Key Accounts – Head on account performance, challenges, opportunities, and market intelligence pertaining to his/her set of accounts.

CONTROLLING

- To measure progress on set KPIs
- To enforce adidas Trade Terms Policy
- To report to all superiors
- To monitor all reports
- To monitor and report on customers and competitors sell-through and activities and propose/initiate/take actions.
- To provide realistic plans and forecasts on customers performances
- To ensure customer compliance with agreements

PROFESSIONAL BACKGROUND

- Functional: 10 - 12 years of experience
- Industry:



ideally in apparel/fashion/shoes or FMCG
- Exposure: Sports, Fashion & Lifestyle, Key Accounts, Large Accounts, Sales

EDUCATIONAL BACKGROUND:

- MBA in business / marketing and sales focus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.

– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –

BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.

JOB TITLE:

Manager Key Accounts

BRAND:

LOCATION:

Gurgaon

TEAM:

Sales

STATE:

HR

COUNTRY/REGION:

IN

CONTRACT TYPE:

Full time

NUMBER:

540489

DATE:

Aug 11, 2026

📌 Manager Key Accounts (India)
🏢 Adidas
📍 India