Digitech Innovators is the sister company of Australian Based Joya Medical Supplies. We are a quick-growing Australian family-owned healthcare company specializing in the distribution and retail of medical consumables across Australia. With a portfolio of 12,000+ SKUs, an established B2B and B2C customer base, and a market opportunity exceeding AUD 500 million, we are continuously expanding our operations, technology, and digital presence.

Digitech Innovators is seeking an experienced Technical Content Writer to provide content support to our our sister e-commerce company. We are seeking a technically strong and detail-oriented Technical Content Writer to join our e-commerce team.

The role will be responsible for creating, improving, and maintaining high-quality technical content across our e-commerce website, including product pages, category pages, buying guides, FAQs, blogs, educational resources, landing pages, comparison content, and other digital content.

The successful candidate will be able to understand technical product information from manufacturers and suppliers and convert it into clear, accurate, customer-friendly, SEO-optimised content.

This role is particularly important for an e-commerce environment where product information must be accurate, commercially relevant, easy to understand, and optimised for both search engines and AI-driven search platforms.

The candidate will work closely with the Marketing, SEO, Graphic Design, Product, Procurement, Customer Service and Supplier teams to ensure website content is accurate, consistent and aligned with business objectives.

Key Responsibilities

E-commerce SEO Content

Develop content that supports organic search performance.

Responsibilities include:

- Keyword research
- Search intent analysis
- Product keyword mapping
- Category keyword mapping
- Long-tail keyword research
- Product title optimisation
- Meta title optimisation
- Meta description optimisation
- Heading structure
- Internal linking opportunities
- Image alt-text recommendations
- Content optimisation
- Content gap analysis
- Competitor content analysis

The writer should understand the difference between:

- Informational intent
- Commercial investigation
- Transactional intent
- Navigational intent

Category Page Content

Create SEO-focused content for major e-commerce categories and subcategories.

This includes:

- Category introductions
- Category descriptions
- Product selection guides
- Buying guides
- Category FAQs
- Product comparison content
- Internal linking
- Supporting educational content

Example:

Category: Continence Care

Content may include:

- What is continence care?
- Types of continence products
- How to choose the right product
- Product absorbency levels
- Differences between pants and slips
- Frequently asked questions
- Recommended product types

Blog & Educational Content

Research and write high-quality educational content related to products, customers and the industry.

Content may include:

- Healthcare education
- Product education
- Buying guides
- How-to guides
- Product comparisons
- Industry trends
- Customer education
- Frequently asked questions
- Product selection guides
- Troubleshooting guides
- Supplier education
- Seasonal healthcare topics
- Awareness campaigns

The writer should focus on providing genuine value rather than producing content purely for keyword ranking.

AEO – Answer Engine Optimisation

Create content designed to appear in answer-based search results.

Responsibilities include developing:

- Question-based content
- Direct answers
- FAQ sections
- Definition content
- Step-by-step explanations
- "What is..." content
- "How does..." content
- "Which product..." content
- Comparison questions
- Product selection questions





Content should be structured so that search engines and AI systems can easily understand and extract the information.

GEO – Generative Engine Optimisation

Develop content that improves visibility across AI-powered search and generative engines.

Responsibilities include:

- Creating clear factual content
- Structuring information logically
- Using authoritative sources
- Improving entity clarity
- Creating comprehensive topic coverage
- Building topical authority
- Supporting product and brand entities
- Creating question-and-answer content
- Improving semantic relationships between products, categories and topics

be able to provide the correct content and information required for implementation.

Internal Linking & Website Silo Structure

Work with the SEO team to develop a strong website content structure.

Responsibilities include:

- Identifying internal linking opportunities
- Connecting category and subcategory pages
- Linking products to relevant categories
- Linking blogs to product/category pages
- Developing content clusters
- Supporting SEO silo structures
- Identifying orphan content
- Improving topical relevance

Example:

Wound Care

→ Wound Care→ Dressings→ Foam Dressings→ Silicone Foam Dressings→ Product Pages→ Educational Articles→ FAQs

Content Quality & Compliance

Ensure all content is:

- Accurate
- Original
- Clear
- Grammatically correct
- Consistent
- Evidence-based where required
- Customer-friendly
- Professionally written
- Free from misleading claims

For healthcare, medical or regulated products, the writer must not create unsupported medical or product claims.

Manufacturer-approved information should be used wherever applicable.

Content Audit & Optimisation

Regularly audit existing website content.

Identify:

- Outdated content
- Duplicate content
- Thin content
- Incorrect information
- Missing information
- Poorly optimised pages
- Missing FAQs
- Missing internal links
- Weak product descriptions
- Missing technical specifications
- Keyword cannibalisation
- Content gaps

Update existing content based on:

- Search performance
- Customer behaviour
- Sales data
- Search Console data
- SEO tools
- Supplier updates
- Product changes

Competitor Research

Analyse competitor websites to identify:

- Content gaps
- Product page structures
- Category structures
- Buying guides
- FAQs
- Product comparisons
- Search opportunities
- Customer education opportunities
- Content formats
- Website usability

The objective is not to copy competitors but to identify opportunities to create better and more useful content.

Conversion-Focused Content

Content should not only rank in search engines; it should help customers make purchasing decisions.

Develop content that supports:

- Product discovery
- Product comparison
- Customer confidence
- Purchase decisions
- Cross-selling
- Upselling
- Repeat purchases

Examples:

- "Which product is right for me?"
- "Compare these products"
- "Frequently bought together"
- "What size should I choose?"
- "What is the difference between Product A and Product B?"

Marketing Content Support

Support the marketing team with:

- EDM content
- Social media content
- SMS copy
- Promotional campaigns
- Landing pages
- Supplier campaigns
- Product launches
- Seasonal campaigns
- Awareness campaigns





Technical information should be translated into customer-friendly marketing messages without compromising accuracy.

Technical Skills Required

SEO

Strong understanding of:

- On-page SEO
- Technical SEO fundamentals
- Keyword research
- Search intent
- Content clustering
- Internal linking
- E-commerce SEO
- SERP analysis
- Competitor analysis
- Featured snippets
- AEO
- GEO

Content

Strong knowledge of:

- Technical writing
- Product descriptions
- Long-form content
- Short-form content
- Copywriting
- Editing
- Proofreading
- Content briefs
- Content audits

E-commerce

Understanding of:

- Product pages
- Category pages
- Product variants
- SKU structures
- Product attributes
- Product filters
- UOM
- Product feeds
- Product merchandising
- Cross-selling
- Upselling
- Conversion optimisation

AI & Content Technology

The candidate should understand how AI can support content production while maintaining human oversight.

Experience with:

- ChatGPT
- Claude
- Gemini
- AI content research
- AI-assisted content briefs
- AI search optimisation
- AEO
- GEO
- Entity optimisation

is preferred.

AI-generated content must always be reviewed, fact-checked and edited before publication.

Required Experience

- 3+ years of professional content writing experience
- Experience in e-commerce content writing
- Experience writing technical/product content
- Strong SEO content writing experience
- Experience working with large product catalogues
- Experience researching technical product information
- Strong understanding of search intent
- Experience with product and category page optimisation

Experience in healthcare, medical supplies, pharmaceuticals, FMCG, retail, wholesale or another technically complex industry would be highly advantageous.

Preferred Experience

Experience with:

- Healthcare e-commerce
- Medical products
- Regulated products
- Large SKU catalogues
- Supplier/manufacturer product data
- WooCommerce
- Product information management
- SEO migrations
- Website migrations
- AEO/GEO
- Structured data
- Content silos
- Technical SEO

would be highly desirable.

Education

Bachelor's degree in one of the following is preferred:

- English
- Journalism
- Communications
- Marketing
- Digital Marketing
- Business
- Information Technology
- Healthcare / Life Sciences
- Related discipline

Relevant professional experience may be considered in place of formal qualifications.

Key Personal Attributes

The successful candidate should be:

- Highly detail-oriented
- Naturally curious
- Strong at research
- Technically minded
- Commercially aware
- Customer-focused
- Strong communicator
- Self-motivated
- Organised
- Comfortable working independently
- Comfortable working with large volumes of information
- Able to meet deadlines
- Willing to learn new industries and products
- Strong at identifying content opportunities

Key Performance Indicators (KPIs)

Performance may be measured through:

- Number of product pages completed/optimised
- Number of category pages completed
- Content accuracy
- Content turnaround time
- Organic traffic growth
- Keyword ranking improvements
- Organic CTR improvement
- Product page engagement
- Conversion rate improvement
- Reduction in duplicate/thin content
- Internal linking improvements
- Content coverage across priority categories
- Growth in AEO/featured snippet visibility
- Improvement in AI/search visibility
- Reduction in content errors
- Successful supplier/product content updates

Mail ID: [email protected]

Note: +91-XXXXXXXXXX

Ability to commute/relocate:

606 to 610, Mayfair Corporate Park, behind DPS School, Kalali, Vadodara, Gujarat 390012.

No Salary Bar for Right Candidate.

Work Location: In person

Pay: ₹15,000.00 - ₹100,000.00 per month

Work Location: In person

📌 Technical Content Writer (India)
🏢 Digitech Innovators
📍 India