Job title – Performance Marketing Executive

Location- Patiala (Work from Office)

Employment Type - Full time

About the Role

We are looking for a results-driven Performance Marketing Executive who can plan, execute, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate should have a robust analytical mindset and be passionate about generating high-quality leads while maximizing Return on Ad Spend (ROAS).

Key Responsibilities

- Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns.
- Manage Google Ads campaigns (Search, Display, YouTube & Performance Max).
- Optimize campaigns daily to improve lead quality, CTR, CPC, CPL, and ROAS.
- Conduct audience research, competitor analysis, and market research.
- Create campaign strategies for lead generation and conversions.
- Coordinate with the creative team for ad copies, videos, and graphics.
- Perform A/B testing for creatives, landing pages, and audiences.
- Monitor campaign performance using Meta Ads Manager, Google Ads, and Google Analytics.
- Track conversion events using Meta Pixel, Google Tag Manager, and GA4.
- Generate daily, weekly, and monthly performance reports.
- Identify scaling opportunities while maintaining profitability.
- Stay updated with the latest digital marketing trends and platform updates.




- Work closely with the sales team to improve lead quality and conversion rates.
- Suggest new growth strategies to increase revenue.

Required Skills

- Strong knowledge of Meta Ads Manager.
- Experience with Google Ads.
- Understanding of Google Analytics (GA4).
- Knowledge of Meta Pixel and Google Tag Manager.
- Ability to analyze marketing data and optimize campaigns.
- Strong Excel/Google Sheets skills.
- Excellent problem-solving and analytical abilities.
- Good communication and teamwork skills.
- Ability to manage multiple campaigns simultaneously.

Key Performance Indicators (KPIs)

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Number of Qualified Leads Generated
- Lead-to-Sale Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Conversion Rate
- Revenue Generated Through Paid Campaigns

Ideal Candidate

We are looking for someone who is:

- Data-driven and analytical.
- Passionate about digital marketing.
- Proactive in solving problems.
- Curious about testing and scaling campaigns.
- Focused on achieving measurable business results.
- Comfortable working in a fast-paced environment.

Pay: ₹15,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

- Patiala, Punjab (Patiala): Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

📌 Performance Marketing Executive (India)
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📍 India