Key Responsibilities:-

- Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, YouTube, Display Networks, and other relevant digital platforms.

- Drive qualified enquiries for residential treatment programs and outpatient consultations.

- Develop audience targeting strategies based on demographics, interests, intent signals, and customer behavior.

- Manage advertising budgets efficiently to maximize lead quality and return on investment.

- Continuously test and optimize campaign performance through audience segmentation, bidding strategies, creatives, and landing pages.

Lead Generation & Funnel Management

- Monitor and optimize the entire lead journey from enquiry to admission.

- Improve enquiry quality and conversion rates.

- Work closely with telecalling, admissions, and front-office teams to improve lead-to-admission conversion.

- Track and optimize Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Revenue Attribution.

Analytics & Reporting

- Set up and maintain Google Analytics 4, Google Tag Manager, Meta Pixel, conversion tracking, and CRM integrations.

- Develop dashboards and reports for daily, weekly, and monthly performance reviews.

- Analyze campaign performance and provide actionable recommendations.

- Present marketing performance and growth opportunities to management.

Website & Landing Page Optimization

- Work with designers, developers, and content teams to improve landing page conversion rates.

- Conduct A/B testing of landing pages, offers, creatives, and messaging.

- Improve website performance and user experience to increase enquiry generation.

SEO & Organic Growth Support

- Coordinate with internal and external SEO resources.

- Support content and keyword strategies focused on treatment programs and healthcare services.

- Monitor organic traffic and lead generation performance.

Creative Strategy

- Collaborate with content creators, photographers, videographers, and designers.

- Develop and test creative concepts, patient success stories, testimonials, videos, and promotional campaigns.

- Identify new opportunities for customer acquisition and market expansion.

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Key Performance Indicators (KPIs)

- Qualified Leads Generated

- Cost per Lead (CPL)

- Cost per Acquisition (CPA)

- Return on Ad Spend (ROAS)





- Revenue Attributed to Marketing Campaigns

- Lead-to-Consultation Conversion Rate

- Lead-to-Admission Conversion Rate

- Website Conversion Rate

- Occupancy Contribution from Digital Channels

- Overall Marketing ROI

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- Minimum 3 years of hands-on experience in performance marketing.

- Experience managing digital advertising budgets between ₹3 lakh and ₹10 lakh per month.

- Strong understanding of lead generation and conversion-focused marketing.

- Certifications in Google Ads, Google Analytics, or Meta Ads will be an added advantage.

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Required Skills

Technical Skills

- Google Ads

- Meta Ads Manager

- Google Analytics 4 (GA4)

- Google Tag Manager (GTM)

- Search Engine Marketing (SEM)

- Conversion Rate Optimization (CRO)

- Lead Funnel Management

- CRM Integration & Tracking

- Landing Page Optimization

- Marketing Automation Tools

- Excel / Google Sheets Reporting

Professional Skills

- Strong analytical ability

- Data-driven decision making

- Project management skills

- Attention to detail

- Communication and presentation skills

- Problem-solving mindset

- Ability to work independently and deliver measurable results

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Relevant Industry Experience

Candidates should have experience in one or more of the following industries:

- Healthcare

- Hospitals and Clinics

- Ayurveda and Alternative Medicine

- Medical Tourism

- Education and EdTech

- Real Estate

- Financial Services

- Hospitality

- High-Value Service Businesses

- Other Lead Generation Focused Industries

Important

Candidates whose experience is primarily limited to e-commerce businesses may not be considered unless they can demonstrate successful lead generation campaigns involving consultation-based or high-ticket sales processes.

Experience generating enquiries that convert into consultations, admissions, bookings, or sales will be preferred over experience focused solely on online product purchases.

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Mandatory Requirement – Proof of Results

Applications will only be considered if candidates can demonstrate verifiable performance marketing results from previous roles.

Candidates must provide:

- Campaigns managed and industries served

- Monthly advertising budgets handled

- Lead volumes generated

- Cost per Lead (CPL) achieved

- Cost per Acquisition (CPA) achieved

- Return on Ad Spend (ROAS) achieved, where applicable

- Revenue generated through marketing campaigns

- Sample reporting dashboards and performance reports

- References from previous employers or clients

Candidates who are unable to demonstrate measurable campaign performance may not be shortlisted.

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Selection Process

Shortlisted candidates will be required to:

1. Present examples of successful campaigns they have managed.

2. Explain campaign strategy, optimisation process, and outcomes.

3. Share sample reports or dashboards.

4. Complete a practical assessment based on a lead-generation scenario.

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Success Criteria for the Role

Within the first six months, the Performance Marketing Manager should be able to:

- Establish reliable marketing attribution and lead tracking systems.

- Improve lead quality across paid channels.

- Reduce cost per qualified lead.

- Increase admissions generated through digital marketing.

- Improve conversion rates across the enquiry funnel.

- Build a scalable lead-generation system that supports year-round occupancy growth.

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Travel Requirement

Occasional travel to Agni Ayurvedic Village, Panvel, for campaign reviews, content creation, photography/video shoots, management meetings, and operational coordination as required.

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Employment Type

Full-Time

Compensation

As per company standards and candidate experience.

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Mandatory Screening Question

Please share:

- The largest monthly advertising budget you have personally managed.

- Industry served.

- Average monthly leads generated.

- Cost per Lead (CPL) achieved.

- Cost per Acquisition (CPA) achieved.

- Revenue attributable to your campaigns.

- Links or screenshots of reporting dashboards (if available).

Pay: ₹40,000.00 - ₹50,000.00 per month

Advantages:

- Cell phone reimbursement
- Commuter assistance
- Paid sick time
- Paid time off

Work Location: In person

📌 Performance Marketing Manager (Vashi)
🏢 Agni Ayurvedic Village
📍 Vashi