Experience: 4–5+ Years
Location: Bangalore | Work from Office
Employment Type: Full-Time
Department: Digital Marketing

About the Role

We are looking for an experienced Google Ads Specialist to manage, optimize, and scale paid search campaigns across international markets. The ideal candidate will have strong hands-on expertise in Google Ads, a data-driven approach to campaign optimization, and experience managing campaigns with a focus on lead generation, conversions, and ROI.

Exposure to APAC markets will be an added advantage.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and other relevant Google advertising platforms.
- Develop effective campaign structures, ad groups, keyword strategies, match types, negative keywords, and audience targeting.
- Conduct keyword research, competitor analysis, search-term analysis, and bid strategy optimization.
- Write and optimize compelling ad copy aligned with campaign objectives and target audiences.
- Monitor campaign performance and optimize CPC, CTR, conversion rate, CPA, ROAS, and overall campaign ROI.
- Manage and optimize advertising budgets to maximize lead generation and revenue.
- Analyze campaign data and identify opportunities for improving performance and reducing acquisition costs.
- Set up and monitor conversion tracking, including Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking.
- Work closely with the sales and marketing teams to understand lead quality and improve campaign performance.




- Prepare regular performance reports and provide actionable insights and recommendations.
- Conduct A/B testing of ads, landing pages, targeting, bidding strategies, and campaign structures.
- Stay updated with Google Ads platform changes, new features, industry trends, and best practices.
- Manage campaigns across multiple geographies, audiences, and time zones where required.
- Troubleshoot campaign, tracking, and performance-related issues and implement corrective actions.

Required Skills & Qualifications

- 4–5+ years of hands-on experience in Google Ads / PPC.
- Strong experience managing lead-generation and performance marketing campaigns.
- Excellent understanding of Google Ads campaign types, bidding strategies, keyword targeting, audience targeting, and campaign optimization.
- Strong analytical and numerical skills with the ability to interpret campaign data and derive actionable insights.
- Hands-on experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
- Experience with Google Ads Editor and reporting/analytics tools is preferred.
- Solid understanding of landing-page performance and conversion optimization.




- Excellent Excel/Google Sheets skills for campaign analysis and reporting.
- Ability to independently manage multiple campaigns and budgets.
- Solid communication and stakeholder-management skills.

Preferred / Added Advantage

- Exposure to APAC markets and international campaigns.
- Experience managing campaigns across countries such as Australia, New Zealand, Singapore, Malaysia, Hong Kong, or other APAC markets.
- Experience working with B2B lead-generation campaigns.
- Google Ads certification.
- Experience working with international sales teams and managing campaigns across different time zones.
- Knowledge of other paid media platforms such as Meta Ads, LinkedIn Ads, Microsoft Ads, or YouTube Ads is an advantage.

What We’re Looking For

We are looking for someone who is hands-on, analytical, performance-driven, and comfortable taking ownership of campaigns from strategy through execution and optimization. The candidate should be able to look beyond basic campaign management and understand how advertising performance translates into qualified leads, conversions, and business revenue.

Ideal Candidate:
A Google Ads professional with 4–5+ years of practical experience who can independently manage international campaigns, optimize performance based on data, and contribute to the overall digital acquisition strategy.

Pay: ₹300,000.00 - ₹1,000,000.00 per year

Benefits:

- Commuter assistance
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Google Ads Specialist (India)
🏢 Brand Vantage Marketing
📍 India