Job Description: Head of Digital Marketing & Growth

Company: Sunshine Pediatric & Family Clinic Pvt. Ltd. Employment Type: Full-Time Work Location: Remote – India Experience Required: 5+ years

Role Summary

We are looking for an experienced, hands-on Head of Digital Marketing & Growth to lead marketing for:

· Sunshine Pediatric & Family Clinic in Louisiana, USA

· Sunshine’s India-based healthcare outsourcing team

This is a result-oriented role combining strategy, execution, performance marketing, content planning, online reputation, provider visibility, recruitment marketing, analytics, and AI-driven productivity.

The selected candidate must initially manage the function hands-on, work with the existing Video Editor/Graphic Designer, and determine whether a separate Content Manager is required.

Key Responsibilities U.S. Clinic Marketing

· Increase patient inquiries, calls, appointments, website traffic, and local visibility.

· Manage Google Ads, Meta Ads, remarketing, local SEO, and Google Business Profile.

· Promote clinic services, providers, seasonal campaigns, preventive care, and community initiatives.

· Track cost per inquiry, appointment conversions, campaign performance, and return on advertising spend.

Reviews and Provider Visibility

· Increase genuine Google reviews using structured review-generation campaigns.

· Use Weave for review requests, patient communication, follow-ups, and re-engagement.

· Build and optimize profiles for the clinic, MDs, nurse practitioners, counselors, and other providers.

· Maintain accurate information across Google, Healthgrades, WebMD, Psychology Today, insurance directories, and other healthcare portals.

· Correct duplicate, outdated, or incomplete listings.

Patient Outreach

· Use eClinicalWorks patient outreach tools for recalls, preventive-care campaigns, vaccinations, wellness reminders, and patient reactivation.

· Create clear SMS and email campaigns and track appointments generated through outreach.

India Outsourcing Team Visibility

· Build the skilled visibility of the India healthcare outsourcing company.

· Promote services such as billing, revenue cycle management,



credentialing, patient access, analytics, automation, and back-office support.

· Manage LinkedIn, website content, service pages, case studies, employer branding, and recruitment visibility.

· Improve visibility among prospective employees, healthcare professionals, and potential business partners.

Content and Team Management

· Create monthly marketing, content, advertising, and outreach plans.

· Write or guide captions, advertisements, scripts, blogs, emails, and website content.

· Provide clear briefs to the Video Editor/Graphic Designer and approve final output.

· Maintain campaign, publishing, review, and performance trackers.

· Recommend additional marketing hires only when supported by workload and results.

Extensive Use of AI

The candidate must use AI extensively and practically to:

· Research competitors, keywords, patient needs, content gaps, and campaign opportunities.

· Create and improve advertisements, captions, scripts, blogs, emails, and outreach messages.

· Produce multiple versions for testing.

· Analyze campaign, website, review, social media, and outreach performance.

· Automate repetitive tasks and build efficient marketing workflows.

· Repurpose content across platforms.

· Improve speed, quality, consistency, and measurable results.

All AI-generated work must be verified. Patient information, PHI, confidential data, and restricted business information must never be entered into unauthorized AI tools.

First 60–90 Day Expectations

· Audit all clinic and outsourcing-company marketing channels.

· Review the website, Google profiles, provider listings, social media, reviews, ads, Weave, and eClinicalWorks outreach tools.

· Correct urgent profile, tracking, reputation, and listing issues.





· Launch priority campaigns and establish proper reporting.

· Build a structured review-generation and patient-outreach process.

· Establish an AI-supported marketing workflow.

· Assess whether the existing team can manage the workload or whether a Content Manager is required.

Required Qualifications

· 5+ years of digital, growth, or performance marketing experience.

· Strong hands-on experience with Google Ads, Meta Ads, SEO, local SEO, Google Business Profile, analytics, and conversion tracking.

· Proven ability to generate leads, appointments, visibility, or measurable business results.

· Strong experience with content, online reputation, review generation, and campaign reporting.

· Practical experience using AI for marketing, analysis, automation, and content.

· Excellent written and spoken English.

· U.S. healthcare marketing experience is strongly preferred.

· Familiarity with Weave, eClinicalWorks, HIPAA, and healthcare directories is preferred.

Key Performance Indicators

· Growth in qualified patient inquiries and booked appointments.

· Lower cost per inquiry and improved campaign conversion.

· Increase in genuine Google reviews.

· Improved clinic and provider visibility across search and healthcare portals.

· Results from Weave and eClinicalWorks outreach campaigns.

· Growth in website traffic, recruitment visibility, and qualified applicants.

· Increased visibility of the India outsourcing team.

· Effective use of AI to improve output, speed, quality, and measurable performance.

Ideal Candidate

The ideal candidate is a senior but hands-on marketer who can independently manage strategy, advertising, reviews, outreach, content, provider profiles, analytics, and AI-supported workflows while remaining fully accountable for results.

Pay: ₹30,000.00 - ₹60,000.00 per month

Benefits:

- Health insurance
- Leave encashment
- Provident Fund
- Work from home

Application Question(s):

- What is your current / last CTC?
- What is your expected CTC ?

Experience:

- Digital marketing: 5 years (Required)

Work Location: Remote

📌 Digital Marketing Manager (India)
🏢 Sunshine Pediatric and Family Clinic
📍 India