Role Overview

The role involves working closely with the founders across consumer research, business analysis and

0–1 brand creation.

You will study consumer categories, identify emerging shifts, evaluate companies and business

models and develop independent perspectives on where meaningful opportunities may exist.

The role is suited to someone who enjoys going deep into unfamiliar sectors, asking first-principles

questions and converting fragmented information into clear, decision-relevant insights.

What You Will Work On

Consumer and Category Research

- Research consumer categories, emerging trends and changing behaviours.
- Understand consumer needs, purchase drivers, pain points and unmet needs.
- Analyse market size, growth drivers, competitive intensity, distribution and profit pools.
- Study global business models and assess their relevance to the Indian market.
- Identify white spaces and opportunities before they become obvious.

Business and Investment Analysis

- Evaluate businesses across proposition, positioning, business model, unit economics,

distribution and competitive advantage.

- Analyse startups, challenger brands, established companies and emerging business models.
- Distinguish attractive trends from scalable and defensible business opportunities.
- Prepare clear research reports, business theses, investment notes and strategic

recommendations.

Venture Building

- Develop 0–1 consumer business thesis in identified spaces.
- Define the target consumer, unmet need, proposition, positioning and business model.
- Shape the brand concept, including brand name, messaging and identity direction.
- Identify the initial product portfolio, specifications, pricing and launch roadmap.
- Evaluate sourcing, manufacturing,



unit economics, distribution and go-to-market options.
- Support early-stage execution as ideas move from thesis to launch.

What We Are Looking For

- You naturally go deep into unfamiliar categories and quickly understand how consumers,

products, distribution and economics fit together.

- You can take a broad question - such as “Is this category worth entering?” and

independently build a structured, evidence-backed point of view.

- You are comfortable speaking to consumers, analysing reviews, studying competitors and

validating assumptions through multiple sources.

- You can distinguish an interesting trend from a genuine business chance and move from

research to proposition, positioning, product and go-to-market.

- You form independent opinions, communicate clearly and maintain high standards for

accuracy.

- You are highly self-driven, comfortable with ambiguity and excited to build from zero across

research, strategy and early execution.

Preferred Background

- 2–4 years of experience in management consulting, a founder’s office, consumer strategy,

venture building, investment roles or other research-intensive business roles.

- Prior exposure to consumer sectors such as FMCG, D2C, beauty, health and wellness, retail,

e-commerce or consumer technology.

- Demonstrated ability to independently research a category, understand consumers,

evaluate business models and develop a clear point of view.

- Experience translating research into a business thesis, product proposition, brand strategy,

go-to-market plan or strategic recommendation.

- Strong academic track record from a leading institution is helpful

Pay: ₹1,500,000.00 - ₹2,500,000.00 per year

Work Location: In person

📌 Insight Manager (India)
🏢 Qrata
📍 India