Advertising Manager – E-commerce

Company: ShftX Tech Private Limited
Location: Dwarka, New Delhi
Experience: 4–7 Years
Employment Type: Full-Time
Interested candidates can share their updated CV at: [email protected]

About the Company

ShftX Tech Private Limited is a leading electronics brand known for delivering high-quality and innovative consumer technology products. Ranked among the top sellers on Amazon and Flipkart, we specialize in smart gadgets and accessories that enhance everyday life.

With a strong focus on customer satisfaction, cutting-edge technology, and sustainable practices, ShftX is committed to shaping the future of electronics through continuous innovation.

About the Role

Join ShftX's dynamic Marketing Team as an Advertising Manager – E-commerce, where you will own the strategy, execution, and performance of paid advertising across ShftX's e-commerce channels.

You will lead ShftX's advertising charter across Amazon Ads, Flipkart Ads, and other emerging e-commerce platforms, translating business objectives into scalable and profitable advertising programs.

The role involves managing advertising budgets and P&L;, building and mentoring a team of Performance Marketing Executives, and working closely with Category, Supply Chain, Design, Product, and Analytics teams to drive visibility, sales, profitability, and market share across ShftX's e-commerce business.

This is a leadership role for someone who understands the dynamics of marketplace advertising, inventory, product-level performance, bidding, campaign optimization, and data-driven decision-making and is ready to take ownership of strategy, team management, and P&L; accountability.

Key Responsibilities1. Advertising Strategy & P&L; Ownership

- Own the end-to-end advertising strategy and budget/P&L; across Amazon Ads, Flipkart Ads, and other e-commerce advertising platforms.
- Define platform-wise, category-wise, and SKU-wise advertising spend allocation.
- Set and monitor ACOS, ROAS, TACOS, revenue, and profitability targets.
- Develop monthly and quarterly advertising growth plans aligned with business and revenue objectives.
- Identify and test new advertising formats, placements, and marketplace opportunities.

2. Campaign Management & Optimization

- Oversee the planning, execution,



and continuous optimization of sponsored listings, banner ads, display ads, and other platform-native advertising formats.
- Develop bidding, budget pacing, keyword, targeting, and placement strategies.
- Optimize campaigns based on SKU, category, platform, inventory availability, seasonality, and customer demand.
- Monitor campaign performance and ensure advertising spend is efficiently allocated.
- Align ad spend with inventory availability to minimize wasted spend on out-of-stock SKUs.
- Develop advertising strategies for new product launches to accelerate visibility and sales velocity.

3. Performance Analysis & Reporting

- Own weekly, monthly, and quarterly advertising performance reporting for leadership.
- Track key metrics including CTR, CPC, CPA, Conversion Rate, ACOS, TACOS, ROAS, and Revenue Contribution.
- Build dashboards and MIS to monitor advertising efficiency and platform-wise performance.
- Analyze campaign, SKU, category, and platform-level performance.
- Identify performance gaps and implement corrective actions.
- Translate data insights into clear strategic recommendations for Category, Supply Chain, Sales, and Business teams.

4. Team Leadership

- Build, manage, and mentor a team of Performance Marketing Executives.
- Set individual and team goals and KPIs.
- Review team performance and provide regular coaching and feedback.
- Upskill team members on marketplace advertising platforms, campaign optimization, and best practices.
- Establish SOPs for campaign setup, optimization, quality checks, and reporting.

5. Ad Creative & Content Strategy

- Partner with Design and Content teams to develop effective advertising creatives and product assets.
- Define creative strategies for product ads, banners, storefronts, and other marketplace placements.
- Drive structured A/B testing of creatives, copy, targeting, and campaign strategies.




- Analyze creative performance and continuously optimize for better CTR and conversion.

6. Cross-Functional Collaboration

- Work closely with Category, Supply Chain, Design, Product, Sales, and Analytics teams.
- Align advertising plans with inventory availability, pricing, promotions, and product launches.
- Partner with Analytics teams to ensure accurate tracking, attribution, and measurement.
- Coordinate with Amazon, Flipkart, and other marketplace account managers to identify growth opportunities.
- Represent the advertising function in leadership reviews and marketplace business discussions.

Qualifications & Experience

- MBA/PGDM in Marketing, Digital Marketing, Business Administration, or a related field.
- Bachelor's degree in BBA, B.Com, Marketing, or a related discipline may also be considered.
- 4–7 years of relevant experience in Performance Marketing, E-commerce Advertising, Marketplace Advertising, or Digital Marketing.
- At least 1–2 years of experience in a team-leading or managerial role preferred.
- Proven hands-on experience managing Amazon Ads and Flipkart Ads.
- Experience managing significant advertising budgets and performance targets.

Core Skills

- E-commerce Advertising
- Amazon Ads
- Flipkart Ads
- Marketplace Advertising
- Performance Marketing
- PPC / Sponsored Advertising
- Campaign Management & Optimization
- Bidding & Keyword Management
- Placement & Targeting Strategy
- ROAS / ACOS / TACOS
- Advertising Budget & P&L; Management
- SKU & Category-Level Analysis
- Product Launch Advertising
- Inventory-Based Advertising Optimization
- Advanced Excel / Google Sheets
- MIS & Dashboard Reporting
- Data Analytics
- Team Management
- Stakeholder Management

Preferred Industry Experience

Candidates with experience in Consumer Electronics, E-commerce, FMCG, Retail, D2C, or Marketplace businesses will be preferred.

What We Are Looking For

We are looking for a hands-on, analytical, commercially driven, and results-oriented skilled who can independently own the e-commerce advertising function, lead a team, optimize advertising investments, and deliver measurable growth in sales, profitability, and market share.

Interested candidates can share their updated CV at: [email protected]

Work Location: In person

📌 Advertising Manager – E-commerce (India)
🏢 ShftX Tech
📍 India