- Hands-on experience with Salesforce Marketing Cloud (Engagement)
- Robust knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
- Experience with AMPscript, SQL, HTML, CSS, and SSJS
- Understanding of REST APIs and Salesforce CRM integration
- Familiarity with Data Cloud or Marketing Cloud Next is a plus
- Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable
- Marketing Cloud Engagement
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Email Studio
- Mobile Studio
- Marketing Cloud APIs
Marketing Cloud Next & AI
- Understanding of Marketing Cloud Next
- Exposure to Agentforce or AI-powered marketing capabilities
- Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
- Basic understanding of Data Cloud concepts and customer data activation