- Media Strategy: Develop and execute performance marketing strategies across Google, Meta, and other relevant digital advertising platforms aligned with client business objectives.
- Campaign Management: Plan, launch, manage, and optimize performance campaigns across Search, Display, YouTube, Performance Max, Meta Ads, and other paid media channels.
- Agency Experience: Manage multiple client accounts simultaneously in a fast-paced digital marketing agency environment, ensuring timely delivery and performance against KPIs.
- Budget & Pacing: Own media budgets, daily spends, pacing, allocation, and optimization to maximize ROI/ROAS while maintaining productive customer acquisition.
- Performance Optimization: Continuously analyze campaign performance and optimize targeting, audiences, creatives, bidding strategies, placements, keywords, and landing pages.
- Data & Analytics: Monitor key performance metrics such as CPL, CPA, CAC, ROAS, CTR, CPC, CPM, conversion rate, and revenue to identify growth opportunities.
- Audience & Targeting: Build and refine audience strategies using demographic,



behavioral, interest-based, remarketing, lookalike, and first-party audience data.
- Creative Strategy: Work closely with creative and content teams to develop data-driven ad concepts, creatives, copy, and testing frameworks that improve campaign performance.
- Reporting & Insights: Prepare regular performance reports and dashboards, translating campaign data into actionable insights and recommendations for clients and internal stakeholders.
- Testing & Growth: Plan and execute A/B tests across creatives, audiences, offers, landing pages, bidding strategies, and campaign structures to drive continuous improvement.
- Client & Team Collaboration: Work closely with clients, account managers, creative teams, and internal stakeholders; contribute to media planning, strategy presentations, forecasting, and mentoring junior performance marketers.

Pay: Up to ₹800,000.00 per year

Work Location: In person

📌 Sr. Performance Marketing and Media Planning Executive - Media Agency experienced (India)
🏢 The Brand Saloon - Digital Marketing Agency
📍 India