SEO Specialist

Location: Remote

Working Hours: Monday–Saturday, 10:00 AM–7:00 PM Melbourne Time

Employment Type: Full-Time

About the Role

We are looking for a results-driven SEO Specialist to join our team and take responsibility for improving our website's organic search visibility, rankings, traffic, local SEO presence, and lead generation.

The successful candidate will have strong hands-on experience across keyword research, on-page and technical SEO, local SEO, website listings, content optimisation, analytics, competitor analysis, and link building.

You will work closely with our marketing and management teams to develop and implement SEO strategies that increase organic visibility and generate measurable business results.

Key ResponsibilitiesSEO Strategy & Optimisation

- Develop and implement comprehensive SEO strategies aligned with business objectives.
- Conduct keyword research using tools such as Google Keyword Planner, Ahrefs, SEMrush and Ubersuggest.
- Perform on-page SEO, including titles, meta descriptions, headings, internal linking, URLs and content optimisation.
- Identify and resolve technical SEO issues affecting website performance and rankings.
- Develop and execute off-page SEO and link-building strategies.
- Conduct regular competitor SEO analysis and identify opportunities for growth.
- Monitor Google algorithm updates and adjust strategies where required.

Technical SEO & Website Management

- Conduct technical SEO audits and recommend improvements.
- Monitor and improve Core Web Vitals, website speed and mobile performance.
- Identify indexing, crawling, broken-link and other technical issues.
- Implement and/or coordinate schema markup and structured data.
- Work with CMS platforms such as WordPress, Webflow and similar systems.
- Have a working understanding of HTML, CSS and basic JavaScript for SEO purposes.

Local SEO & Website Listings

- Manage and optimise Google Business Profiles.
- Improve local search visibility for target locations and service areas.
- Manage business listings across relevant online directories and platforms.
- Conduct business directory submissions and citation building.
- Maintain accurate and consistent business information across online listings.
- Monitor and improve local reviews and online reputation.
- Identify new local SEO and directory opportunities.

Content & Conversion Optimisation

- Develop SEO-focused content strategies based on keyword and competitor research.
- Optimise existing website content for search visibility and user experience.
- Develop topic clusters and content plans.
- Review and edit content to ensure it follows SEO best practices.
- Apply basic copywriting principles to improve engagement and conversions.
- Identify opportunities to improve website pages for enquiries, leads and conversions.




- Work with the marketing team to ensure SEO and content strategies are aligned.

Analytics & Reporting

- Monitor organic traffic, rankings, impressions, clicks and conversions.
- Use Google Analytics 4 (GA4) and Google Search Console to analyse website performance.
- Prepare regular SEO performance reports for management.
- Analyse SEO data and identify trends, opportunities and issues.
- Track the performance of keywords, landing pages and content.
- Provide actionable recommendations based on SEO performance data.

Additional Responsibility – Social Media & Canva

- Create professional and engaging social media posters, promotional graphics and digital creatives using Canva.
- Design graphics for Instagram, Facebook, LinkedIn and other relevant social media platforms.
- Adapt designs to different formats, including posts, stories, reels covers and promotional campaigns.
- Work with the social media team to create creatives aligned with the company's branding and marketing strategy.
- Assist with promotional campaigns, business listings, announcements and lead-generation creatives.
- Maintain consistent brand colours, fonts, layouts and visual identity across all marketing materials.
- Repurpose website and SEO content into engaging social media graphics.
- Coordinate with the content and marketing team to ensure creatives are delivered according to the content calendar.

Key Skills & Experience

The ideal candidate will have:

- Proven hands-on experience in SEO.
- Strong knowledge of keyword research and SEO tools.
- Strong understanding of on-page, technical and off-page SEO.
- Experience with Local SEO and Google Business Profile optimisation.
- Experience managing website listings and business directories.
- Knowledge of link building and citation building.
- Experience with GA4 and Google Search Console.
- Understanding of Core Web Vitals and website speed optimisation.
- Basic knowledge of HTML, CSS and JavaScript.
- Experience working with WordPress, Webflow or other CMS platforms.
- Strong SEO content optimisation and editing skills.
- Understanding of schema markup and structured data.
- Strong analytical and problem-solving abilities.
- Excellent attention to detail.
- Valuable communication and reporting skills.
- Ability to manage multiple SEO tasks and projects independently.

Professional Attributes

We are looking for someone who is:

- Results-oriented and focused on measurable SEO outcomes.




- Highly organised and able to manage deadlines.
- Proactive in identifying SEO opportunities and issues.
- Comfortable working independently as well as part of a team.
- Detail-oriented and analytical.
- Strong in communication and presentation.
- Willing to continuously learn and stay updated with SEO trends and Google algorithm changes.

Working Requirements

- Full-time remote position
- Monday to Saturday
- 10:00 AM to 7:00 PM Melbourne time
- Reliable internet connection required.
- Comfortable working with screen sharing and video camera on during working hours.
- Able to work independently and provide regular performance updates.

Performance Expectations

Success in this role will be measured through improvements in:

- Organic search visibility
- Keyword rankings
- Organic website traffic
- Google Search Console performance
- Local search visibility
- Website listings and citations
- Qualified organic leads and enquiries
- Content performance
- Technical SEO health
- Overall SEO ROI and conversion performance

How to Apply

Please submit your CV along with examples of SEO projects or websites you have personally worked on.

Candidates should provide 2–3 examples of previous SEO work, including the strategies implemented and measurable results achieved.

Please also include your salary expectation and availability to commence.

Pay: ₹25,000.00 - ₹40,000.00 per month

Application Question(s):

- How comfortable are you with HTML, CSS and basic JavaScript for SEO purposes? Have you worked with WordPress, Webflow or other CMS platforms? Which ones?
- How do you measure whether an SEO campaign is successful? What KPIs do you track? How do you perform competitor SEO analysis?
- Have you managed Google Business Profiles and Local SEO campaigns? Please explain your experience. Have you worked on website listing management across multiple platforms/directories? Which platforms?
- Are you comfortable working Monday–Saturday, 10:00 AM–7:00 PM Melbourne time, with your screen shared and video camera on during working hours?
- How do you report SEO progress to management or clients? When would you be available to start?
- What are your salary expectations for this position?
- How many years of hands-on SEO experience do you have? Which SEO tools have you used regularly? (Google Search Console, GA4, Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner, etc.)
- How do you conduct keyword research for a new website or business? Can you explain your process for improving on-page SEO?
- How do you identify and fix technical SEO issues?What experience do you have with Core Web Vitals and website speed optimisation?

Experience:

- SEO: 3 years (Preferred)
- Digital Marketing, SEO, Social Media, Website Management: 3 years (Preferred)

Work Location: Remote

📌 Digital Marketing and SEO Specialist (India)
🏢 Manan Business Sales
📍 India