Media Buyer – Performance Marketing

Location: Remote – India
Employment Type: Full-Time Contractor
Working Hours: 4:00 PM – 2:00 AM
Shift: EST/USA Shift Alignment Required

About Blurbpoint Media

Blurbpoint Media is a growth-focused digital marketing agency with 15+ years of experience and 6,000+ global clients. As a Google Premier Partner agency, we specialize in SEO, PPC, SEM, Social Media Marketing, and performance-driven digital marketing solutions.

We work with clients across the USA, Australia, Europe, New Zealand, and other international markets, helping businesses generate measurable growth through data-driven marketing strategies.

About the Role

Blurbpoint Media is looking for an experienced, performance-focused Media Buyer to join our Performance Marketing team.

The ideal candidate will have solid hands-on experience planning, launching, managing, optimizing, and scaling paid advertising campaigns across one or more major platforms, including:

- Meta / Facebook Ads
- Google Ads
- TikTok Ads
- NewsBreak Ads

The candidate should have a strong understanding of performance marketing, lead generation, campaign optimization, tracking, and scaling. Experience managing campaigns for USA-based clients and working with performance-driven KPIs such as CPL, CPA, ROAS, CTR, and lead quality will be highly preferred.

Key Responsibilities

- Plan, launch, manage, optimize, and scale paid advertising campaigns across Meta, Google, TikTok, NewsBreak, and other relevant platforms.
- Manage campaigns targeting USA-based audiences while working toward defined CPL, CPA, ROAS, and lead-generation targets.
- Develop campaign strategies based on client goals, target audiences, budgets, funnels, and historical performance.
- Conduct audience research, competitor analysis, keyword research, and market research where applicable.
- Build and optimize campaign structures, including:
- Broad targeting
- Interest-based targeting
- Lookalike audiences
- Retargeting
- Keyword-based campaigns
- Placement and audience optimization
- Manage campaign budgets and identify opportunities for profitable scaling.
- Monitor campaign performance daily and take timely optimization actions.
- Optimize:
- Budgets
- Bidding strategies
- Audiences
- Keywords
- Placements
- Creatives
- Ad copies
- Landing pages
- Conversion events
- Conduct continuous A/B testing to improve campaign performance and lead quality.
- Analyze key performance metrics including CTR, CPC, CPM, CPL, CPA, conversion rate, ROAS, and overall campaign profitability.
- Work closely with creative, content, landing page, tracking, and sales teams to improve campaign performance.
- Identify performance issues and implement data-driven solutions.
- Maintain accurate campaign tracking, reporting, and documentation.




- Prepare regular performance reports with actionable insights and recommendations.
- Ensure campaigns comply with platform advertising policies and applicable industry requirements.
- Stay updated with changes in advertising platforms, algorithms, policies, targeting options, and industry trends.
- Independently manage multiple campaigns and client accounts while maintaining performance and delivery standards.

Platform ExpertiseMeta / Facebook Ads

- Campaign setup and optimization
- Lead generation and conversion campaigns
- Audience targeting and retargeting
- Lookalike and broad audience strategies
- Creative and copy testing
- Budget scaling
- Pixel and Conversion API (CAPI)

Google Ads

- Search campaigns
- Display campaigns
- Performance Max
- YouTube advertising
- Keyword research and optimization
- Bidding and budget management
- Conversion tracking
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)

TikTok Ads

- Lead generation and conversion campaigns
- Audience targeting
- Creative testing and optimization
- Campaign scaling
- Performance analysis

NewsBreak Ads

- Campaign setup and management
- Lead generation campaigns
- Audience and placement optimization
- Budget management and scaling
- Performance tracking and optimization

Required Qualifications

- 3+ years of hands-on experience in paid media / media buying.
- Strong practical experience managing campaigns on one or more of the following platforms:
- Meta / Facebook Ads
- Google Ads
- TikTok Ads
- NewsBreak
- Experience with lead generation and performance marketing campaigns.
- Experience working with USA-based clients/campaigns is highly preferred.
- Proven experience managing and optimizing advertising budgets.
- Strong understanding of CPL, CPA, ROAS, CTR, CPC, CPM, conversion rates, and lead quality.
- Strong knowledge of campaign tracking and conversion measurement.
- Experience with pixels, conversion tracking, GA4, GTM, and/or Conversion APIs.
- Ability to analyze campaign data and make independent optimization decisions.
- Ability to manage multiple campaigns/accounts simultaneously.
- Strong analytical and problem-solving skills.
- Good understanding of landing pages, funnels, creatives, and conversion optimization.
- Comfortable working independently and taking ownership of campaign performance.
- Comfortable working in EST-aligned working hours.

Preferred Skills

- Experience managing campaigns across multiple paid advertising platforms.




- Experience in lead generation, affiliate marketing, or performance marketing.
- Experience with high-volume or high-budget campaigns.
- Familiarity with CRM and lead-tracking systems.
- Experience with lead validation and lead quality optimization.
- Understanding of landing page optimization and conversion funnels.
- Experience with additional advertising platforms is an advantage.
- Strong reporting and client communication skills.
- Experience working with restricted or compliance-sensitive advertising categories is a plus.

Screening Questions

- Please describe your hands-on experience in Media Buying and Performance Marketing.
- Which advertising platforms have you worked on?
- Meta/Facebook, Google Ads, TikTok, NewsBreak, or others?
- Which platforms are you currently managing?
- What types of campaigns do you primarily manage — Lead Generation, E-commerce, App, Traffic, or Conversion?
- Which industries/verticals have you worked with?
- What is the average monthly advertising spend you currently manage, in USD?
- Have you worked with USA-based clients? Please share brief details.
- What are the key metrics you use to evaluate campaign performance?
- What is your experience with GA4, GTM, Pixel, CAPI, and conversion tracking?
- Please share your current company name and designation.
- Are you currently managing any paid advertising/affiliate campaigns?
- Are you comfortable working in EST-aligned working hours (4:30 PM – 12:30 AM IST)?Employment & Working Expectations
- This is a Full-Time Contractor position.
- Candidates are expected to actively monitor and manage campaigns according to business requirements and performance goals.
- Strong ownership, accountability, analytical thinking, and responsiveness are essential.
- The candidate should be comfortable working with performance targets and managing campaigns in a fast-paced environment.

Why Join Blurbpoint Media?

- Opportunity to work with international clients across the USA, Australia, Europe, and New Zealand.
- Exposure to large-scale performance marketing campaigns and advertising budgets.
- Opportunity to work across multiple paid media platforms.
- Collaborative and innovation-driven work culture.
- Continuous learning, training, and upskilling opportunities.
- Career growth and leadership development opportunities.
- Flexible and supportive remote working environment.
- Opportunity to work alongside experienced and Google-certified digital marketing professionals.
- Performance-focused culture with strong management support and transparent communication.
- Positive, energetic, and growth-oriented work environment.

Pay: From ₹700,000.00 per year

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Work Location: Remote

📌 Sr. Media Buyer (India)
🏢 Blurbpoint Media
📍 India