Marketing Associate

Role Overview

We are looking for a creative, curious, and execution-driven Marketing Associate to support the

marketing team across social media, brand campaigns, influencer collaborations, content

planning, creative execution, and digital marketing initiatives.

The ideal candidate should understand social media trends, have a strong eye for content, and

be able to coordinate with designers, videographers, influencers, agencies, and internal teams

to bring marketing ideas to life.

This role is best suited for someone who is passionate about brand-building, content, digital

trends, and consumer marketing.

Key Responsibilities

● Support the marketing team in planning and executing brand campaigns.

● Brainstorm content ideas that align with Whyte Farms’ brand positioning, goals, and

customer audience.

● Manage and coordinate social media content planning across Instagram, Facebook,

LinkedIn, and other relevant platforms.

● Research social media trends, competitor content, viral formats, and consumer insights.

● Work closely with designers and videographers to create reels, product videos,

campaign creatives, carousels, stories, and ad content.

● Coordinate influencer marketing campaigns, including shortlisting influencers, briefing

them, tracking content, and ensuring timely delivery.

● Assist in planning UGC-style content, product shoots, customer stories, testimonials, and

campaign concepts.

● Ensure that all marketing communication reflects the premium, clean, fresh, and

trustworthy identity of Whyte Farms.

● Support execution of festive campaigns, product launches, sampling campaigns,

customer engagement initiatives,



and offline activations.

● Track basic campaign performance, social media engagement, and content output.

● Help maintain content calendars, creative briefs, campaign trackers, and marketing

reports.

● Coordinate with internal teams for product information, customer insights, operations

updates, and campaign requirements.

● Explore new ideas to make Whyte Farms’ social media stand out and become more

engaging.

Required Skills

● Strong understanding of social media platforms and digital marketing.

● Creative thinking and ability to generate fresh content ideas.

● Good written and verbal communication skills.

● Basic knowledge of Instagram trends, reels, influencer marketing, and campaign

execution.

● Ability to create explicit briefs for designers, videographers, and content creators.

● Good coordination and project management skills.

● Working knowledge of Google Sheets, Google Docs, Canva, Meta Business Suite, and

basic digital marketing tools.

● Strong attention to detail.

● Ability to work with speed and ownership.

● Interest in food, lifestyle, D2C, premium brands, or FMCG marketing.

Preferred Skills

● Prior experience in social media, digital marketing, influencer marketing, content

creation, or brand campaigns.

● Basic understanding of Meta ads, performance creatives, reels, UGC content, and

content analytics.

● Experience in food, FMCG, lifestyle, wellness, or D2C brands will be preferred.

Eligibility

● Experience Required: 1–2 years

● Education: Graduate and above

● Working Days: Monday to Friday

Pay: ₹20,000.00 - ₹32,000.00 per month

Work Location: In person

📌 Marketing Associate (Social Media , Content Creation And Digital Marketing) (India)
🏢 Esther placement services
📍 India