Industry - Auto / Consumer Electronics / D2C / Retail / FMCG (preferred)

Key Responsibilities

● Develop and manage marketing collaterals — brochures, catalogues, price lists, posters, danglers, standees, and other print/digital materials — for retail and sales teams

● Plan and execute retail branding across the distributor/retailer network — signage, glow sign boards, shop branding, and in-store POSM

● Identify, onboard, and manage print and production vendors; negotiate costs, timelines, and quality standards

● Explore and develop new marketing collateral formats and ideas — innovative POS materials, seasonal/festive collaterals, and new retail branding concepts

● Coordinate with the design team to brief and develop creatives, and with the sales team to gather collateral requirements

● Manage inventory, print runs, and pan-India distribution of marketing materials to distributors and retailers

● Ensure brand guideline compliance across all printed, digital, and retail branding materials

● Track and manage the marketing collateral budget, vendor quotations, and cost optimisation

● Conduct market visits to audit branding execution quality and assess the effectiveness of collaterals in the field

● Maintain a vendor database, negotiate rate contracts,



and ensure timely delivery across locations pan-India

Skills Required

✦ Marketing Collateral Development

✦ Retail / Trade Branding

✦ Vendor Management & Negotiation

✦ Print Production Knowledge

✦ Budget & Cost Management

✦ Creative Coordination

✦ Project & Timeline Management

✦ Pan-India Distribution Coordination

✦ Attention to Detail

✦ MS Excel & PowerPoint

Eligibility Criteria

● 3–5 years of hands-on experience in marketing collateral development, retail branding, or trade marketing

● Proven experience managing print/production vendors, from quotation to delivery

● Working understanding of print processes — offline print, large-format signage; packaging exposure is a plus

● Experience coordinating branding rollout across a multi-location or pan-India retailer network

● Solid vendor negotiation skills and comfort managing multiple materials and timelines across regions simultaneously

● Willingness to travel for retail branding audits and vendor/site visits

● Good coordination skills to work closely with design, sales, and marketing teams

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Trade Marketing Executive (India)
🏢 myTVS
📍 India