Company Name: Vedyam Technology
Job Title: Digital Marketing Team Lead
Department: Digital Marketing
Experience: 1–2 Years
Employment Type: Full-Time
Location: Jaipur, Rajasthan
Work Mode: On-Site

About the Role

We are looking for an experienced and result-oriented Digital Marketing Team Lead to lead our digital marketing team and manage complete digital marketing strategies for our clients.

The ideal candidate should have strong hands-on experience in SEO Onpage and Offpage, Google Ads, Meta Ads, Social Media Marketing, Analytics and overall digital marketing strategy, along with the ability to manage team, assign tasks, review performance, deliver reports and communicate with clients.

The candidate will be responsible for ensuring that campaigns and projects are executed efficiently, meet performance objectives and are delivered within agreed timelines.

Key Responsibilities

1. Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies for multiple clients.
- Understand client business objectives and translate them into actionable marketing strategies.
- Plan monthly and quarterly marketing activities based on business goals.
- Identify new opportunities for improving traffic, leads, conversions and overall ROI.
- Conduct competitor and market research.

2. SEO Management

- Oversee On-Page, Off-Page and Technical SEO activities.
- Conduct keyword research and develop SEO strategies.
- Review website audits, content strategies, backlink plans and keyword performance.
- Monitor organic traffic, rankings, conversions and other SEO KPIs.
- Ensure that SEO activities are executed according to best practices.




- Review and approve SEO reports and strategies prepared by team members.

3. Google Ads / PPC

- Plan, execute and optimize Google Ads campaigns.
- Manage Search, Display, Performance Max, Remarketing and other relevant campaign types.
- Monitor CPC, CTR, CPL, CPA, conversion rate and ROAS.
- Identify opportunities for campaign scaling and optimization.
- Review campaign strategies and performance reports prepared by PPC executives.

4. Meta Ads

- Plan and manage Facebook & Instagram advertising campaigns.
- Develop audience, targeting, retargeting and funnel strategies.
- Monitor CPL, CPA, CTR, ROAS and conversion performance.
- Work with the creative team to develop effective ad creatives and messaging.
- Analyze campaign performance and implement optimization strategies.

5. Client Management

- Act as a key PoC for assigned clients.
- Understand client requirements, expectations and business objectives.
- Participate in client meetings.
- Present campaign performance and monthly reports.
- Explain strategies, results and recommendations to clients in a clear and professional manner.
- Handle client concerns and coordinate internally to resolve issues

6. Reporting & Analytics

- Review monthly digital marketing reports.
- Analyze performance using tools such as GA 4, GSC, Google Ads, Meta Ads Manager, GTM, Ahrefs/SEMRush/Ubersuggest
- Identify trends,



issues and growth opportunities.
- Ensure reports contain meaningful insights and actionable recommendations.

Required Skills

- Strong understanding of SEO, Google Ads and Meta Ads.
- Good knowledge of On-Page, Off-Page and Technical SEO.
- Solid understanding of keyword research and SEO analytics.
- Experience managing paid advertising campaigns.
- Knowledge of conversion tracking, pixels, GA4 and GTM.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills.
- Strong team management and leadership abilities.
- Good understanding of digital marketing KPIs such as CTR, CPC, CPL, CPA, ROAS, conversion rate and ROI.

Preferred Qualifications

- A Bachelor's degree in Marketing, Business, Communications, or a related field.
- Google Ads certification is a plus.
- Google Analytics certification is a plus.
- Experience working in a digital marketing agency is highly preferred.

Experience: 3–5 years of relevant digital marketing experience, with at least some experience in managing or mentoring a digital marketing team.

Candidates with strong hands-on expertise and proven campaign results may also be considered based on their overall profile.

Pay: ₹20,000.00 per month

Benefits:

- Cell phone reimbursement
- Internet reimbursement

Ability to commute/relocate:

- Jaipur, Rajasthan (Jaipur): Reliably commute or planning to relocate before starting work (Required)

Education:

- Bachelor's (Required)

Experience:

- Digital marketing: 1 year (Required)

Language:

- English (Required)

Location:

- Jaipur, Rajasthan (Jaipur) (Required)

Work Location: In person

📌 Digital Marketing Team Lead (India)
🏢 Vedyam Technology
📍 India