Company Profile:

Vivika Apparels is a manufacturer of women’s apparel with production capacity of 25000 pcs per month. Its D2C Brand name is VIVIKA and B2B brand name is TRITARA.

Website: www.vivika.fashion

Instagram Handle: https://www.instagram.com/vivika.fashion?igsh=NGV4cDZqZDJleTNo

Job Title: Social Media Manager Plus Content Creator

Roles & Responsibilities:

- Conceptualize and generate daily content ideas (Instagram Reels, YouTube videos, Shorts, etc.) aligned with brand objectives.
- Create, shoot, edit, and publish high-quality video content showcasing apparel collections, styling, behind-the-scenes, and brand stories.
- Act as the face of the brand – be camera-friendly and presentable while representing the company in videos.
- Collaborate with marketing/sales teams to produce content that appeals to consumers, wholesale buyers and distributors.
- Ensure content drives real engagement, reach, and follower growth across social platforms.
- Track performance metrics (views, likes, shares, comments, inquiries) and optimize future content accordingly.
- Stay updated with trends in apparel, fashion, and wholesale marketing to create relevant, trending videos.
- Manage social media posting calendar and maintain brand consistency in tone, look,



and feel.
- Manage Influencer Marketing- Finding, connecting and following up with suitable influencers for content creation and track the performance once collaboration is done on regular basis to increase reach, brand visibility, win customer trust and increase followers

Requirements:

- Proven experience in content creation for fashion/apparel/lifestyle brands (Reels, YouTube, or similar) Is added advantage.
- Robust video production skills – shooting, editing, and storytelling.
- Comfortable being on-camera, confident, and presentable.
- Knowledge of social media trends, algorithms, and engagement strategies.
- Creative thinker with the ability to generate fresh content ideas daily.
- Prior experience in B2B or wholesale-focused content marketing is a plus.
- Basic understanding of social media analytics and growth strategies.

What We Offer:

- Opportunity to build and represent a fast-growing apparel brand.
- Creative freedom to experiment with ideas and trends.
- Competitive compensation.
- Growth-oriented and collaborative work culture.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Executive (India)
🏢 Vivika Appaerls
📍 India