Job Description: Area Sales Manager (ASM) – FMCG Channel Growth

- Location: Guwahati, Assam (Regional Hub Operations)
- Department: Commercial Sales & Trade Expansion (Tamz Group / MediStore)
- Reports To: Head of North-East
- Employment Type: Full-Time
- Official Website: tamzgroup.in
- Official Mails: [email protected] / [email protected]
- Direct WhatsApp Inquiries: +91-XXXXXXXXXX

Executive Summary

We are looking for a high-performing Area Sales Manager (ASM) to take complete charge of our commercial footprint across Guwahati and connected high-density trade corridors. Unlike field execution roles, this leadership position focuses heavily on macro-distribution architecture, institutional tie-ups, and building an unbreakable backbone of super stockists and regional clearing partners. You will act as the business owner for the Guwahati sector, accelerating market share for our flagship brands: Bitly (home hygiene), Tara's (breakfast cereals), Himalayan Heat (multigrain snacks), and Cool It (beverages).

Strategic Mandates & Core Responsibilities

- Super-Stockist & C&F; Architecture: Formulate and execute regional distribution strategies by appointing high-net-worth wholesale stockists and institutional logistics partners capable of handling large-scale primary inventory.
- Key Account & Modern Trade Penetration: Forge direct commercial tie-ups with prominent retail chains, regional supermarkets, and high-turnover chemist syndicates to secure dominant display positioning.
- Channel Yield & P&L; Ownership: Manage trade credit risk, secondary turnover velocity,



and pricing integrity across urban wholesale networks to maximize return on trade investments.
- Brand Portfolio Scaling: Direct resource allocation to ensure balanced growth and visibility pacing across Bitly, Tara's, Himalayan Heat, and Cool It lines.
- Technology & Team Enablement: Lead, coach, and monitor a dynamic team of field representatives via our automated sales tracking application, ensuring 100% beat-plan compliance and live inventory visibility.
- Competitive Intelligence & Forecasting: Analyze market trends, consumer shift data, and competitor trade schemes in the Brahmaputra valley to deliver accurate monthly sales forecasts to headquarters.

Candidate Specifications & Qualifications

- Experience Profile: 5 to 9 years of proven experience in regional sales management, channel partner acquisition, and FMCG distribution scaling, preferably within Assam or the North-East market.
- Educational Background: Master’s in Business Administration (MBA) in Sales/Marketing or equivalent professional degree.
- Critical Skills: Superior negotiation prowess, strong analytical capability for trade finance, and professional fluency in English, Assamese, Bengali, and Hindi.
- Mobility & Logistics: Must have a valid two-wheeler/four-wheeler driving license and readiness for frequent tactical travel across the Guwahati commercial zone.

Pay: ₹26,017.18 - ₹38,301.39 per month

Perks:

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Work Location: In person

📌 Area Sales Manager (ASM) (India)
🏢 Tamz Group
📍 India